Internal Communications Manager - Industrial West
Reporting to the Director Manager, Strategic Communications, the Internal Communications Manager - Industrial West leads the developments and execution of internal communications strategies aligned with Bird's business priorities, culture and brand. The role provides strategic counsel and practical guidance to leaders and partners within Bird's Industrial West division, translating complex information into clear, engaging communications that connect employees to the company's direction and priorities.
This position is based in the Edmonton, AB office.
What You Will Be Working On- Champion a company culture grounded in the highest ethical standards and aligned with the Corporation's core values.
- Develop, implement, and continuously improve internal communications strategy aligned with business priorities, culture, and brand voice.
- Provide strategic communications counsel, planning support, and practical guidance to senior leaders, business partners, and project teams.
- Lead the planning and execution of internal communications for organizational priorities, change initiatives, employee programs, and key announcements.
- Create clear, compelling content for internal channels, including leader messages, employee updates, presentations, newsletters, intranet content, and toolkits.
- Plan and deliver engaging employee events and leadership forums, including town halls and other hybrid experiences for in-person and remote audiences.
- Establish channel strategies, editorial calendars, governance, templates, and standards that support timely, consistent, and accessible communications.
- Partner with leaders and subject-matter experts to translate complex information into relevant messages tailored to diverse employee audiences.
- Monitor employee feedback and communication effectiveness, using insights and performance data to improve reach, understanding, and engagement.
- Support issues and crisis communications by coordinating accurate, timely internal updates and maintaining alignment with external communications.
- Support external communication and marketing efforts by partnering with relevant teams to ensure accuracy and availability of information.
Key Performance Indicators- Employee Reach and Engagement: Measuring readership, participation, and interaction across internal channels and employee events.
- Understanding and Alignment: Assessing whether employees understand business priorities, organizational changes, and the actions expected of them.
- Leader and Partner Effectiveness: Evaluating the usefulness, timeliness, and consistency of communications counsel, plans, and tools.
- Channel Effectiveness: Using data and employee feedback to improve the relevance, accessibility, and impact of internal communications.
What We Are Looking For- Undergraduate degree in Communications, Public Relations, Journalism, Marketing, Business Administration, or an equivalent combination of education and experience.
- 5+ years of progressive communications experience, with significant responsibility for internal or employee communications; experience in construction, engineering, or another business to business industry is an asset.
- Demonstrated experience developing and executing internal communications strategies, plans, campaigns, and measurement approaches.
- Experience advising senior leaders and communicating organizational priorities, transformation, or change initiatives.
- Exceptional writing, editing, storytelling, presentation, and facilitation skills, with the ability to adapt content for diverse employee audiences.
- Ability to translate complex, technical, or sensitive information into clear, concise, and engaging communications.
- Strong project management and organizational skills, with the ability to manage competing priorities and deliver high-quality work in a fast-paced environment.
- Experience managing internal communications channels and producing content for digital platforms; intranet, email, employee app, or collaboration-platform experience is an asset.
- Sound judgment, discretion, and experience supporting issues or crisis communications.
- Strong interpersonal and relationship-building skills, with a collaborative and service-oriented approach.
- Ability to think strategically while remaining hands-on in communications planning, content development, and execution.
- Commitment to continuous improvement, including the use of employee feedback, analytics, and emerging communications practices.
