5+ years of media advertising sales experience in television and digital platforms.
Proven track record in prospecting and closing advertising deals.
Expertise in integrated advertising solutions across various media formats.
Strong understanding of digital media planning and buying processes.
Excellent presentation, negotiation, and communication skills.
Ability to translate client objectives into effective advertising strategies.
Self-motivated and organized in a fast-paced sales environment.
Responsibilities
Identify and secure new advertising clients to exceed revenue targets.
Build and manage a robust sales pipeline through various outreach methods.
Develop new revenue opportunities and expand existing client investments.
Own the full sales cycle from prospecting to account growth.
Sell integrated advertising solutions across multiple media platforms.
Create customized media proposals that align with client goals.
Maintain relationships with media agencies and brand decision-makers.
Benefits
Comprehensive health and wellness programs.
Opportunities for professional development and training.
Flexible work arrangements to support work-life balance.
Collaborative and innovative company culture.
Full Job Description
Position Summary
MediaCo is seeking a driven, entrepreneurial Integrated Media Sales Executive to generate advertising revenue by developing new business and growing relationships with advertising agencies, national advertisers, and brands.
This role is responsible for selling integrated advertising solutions across MediaCo's portfolio of Linear Television, Connected TV (CTV), OTT/streaming, Online Video (OLV), and Audio Streaming. The ideal candidate is a consultative, results-oriented seller who understands how to combine traditional and digital media to deliver effective advertising solutions and drive client investment.
The successful candidate has a strong prospecting mindset, and the ability to develop compelling cross-platform proposals that align with client objectives. This individual will manage the full sales cycle, from identifying opportunities and pitching new business to negotiating, closing, and growing long-term partnerships.
Key Responsibilities
New Business Development & Revenue Growth
Proactively identify, prospect, and secure new advertising clients and agency partnerships to achieve and exceed revenue targets.
Build and manage a robust sales pipeline through cold outreach, networking, referrals, agency relationships, and strategic account development.
Develop new revenue opportunities while expanding investment from existing clients.
Own the full sales cycle, including prospecting, pitching, proposal development, negotiation, closing, and account growth.
Integrated Media Sales
Sell integrated advertising solutions across Linear Television, CTV, OTT/streaming, OLV, and Audio Streaming.
Develop customized, cross-platform media proposals that align with client objectives, campaign strategies, and target audiences.
Clearly communicate the value of MediaCo's combined television, digital video, streaming, and audio portfolio.
Identify opportunities to expand client investment by connecting traditional television advertising with digital and streaming solutions.
Present data-driven recommendations that demonstrate the value of MediaCo's audience, content, and multimedia offerings.
Agency & Client Relationship Management
Build and maintain relationships with media agencies, national advertisers, brand decision-makers, and agency investment teams.
Develop a strong understanding of client business priorities, media strategies, and advertising objectives.
Maintain regular client communication to identify opportunities, strengthen partnerships, and drive repeat business.
Collaborate with internal sales, planning, research, and campaign operations teams to develop proposals and ensure successful campaign execution.
Sales Management & Market Intelligence
Maintain accurate pipeline forecasts, account records, and sales activity within company CRM systems.
Monitor revenue performance against goals and proactively address gaps in pipeline and account development.
Stay informed on media industry trends, competitive offerings, digital advertising solutions, and evolving client needs.
Use audience insights, campaign performance data, and market intelligence to strengthen sales presentations and client recommendations.
Qualifications
Approximately five years of media advertising sales experience in television, digital video, audio streaming, and integrated media.
Demonstrated success in prospecting, developing new business, closing advertising deals, and achieving revenue targets.
Proficient in selling and presenting integrated advertising solutions across Linear Television, CTV, OTT/streaming, OLV, and Audio Streaming
Understanding of digital media planning and buying processes, including direct-sold and programmatic advertising.
Strong presentation, negotiation, communication, and relationship-building skills.
Ability to translate client objectives into compelling advertising solutions and articulate the value of a multimedia portfolio.
Self-motivated, organized, and comfortable managing multiple opportunities in a fast-paced, revenue-driven environment.
Bachelor's degree or equivalent combination of education and relevant professional experience.
Preferred Qualifications
Established relationships with advertising agencies, holding companies, and national advertisers.
Experience selling multicultural media, Hispanic audiences, or Spanish-language television and digital advertising.
Familiarity with digital advertising measurement, campaign reporting, and performance optimization.
Eligibility Requirements
Must be legally authorized to work in the United States.
This position is not eligible for visa sponsorship.
Offers of employment are contingent upon satisfactory reference checks and a background check, conducted after a conditional offer of employment in accordance with applicable law
