Full Job Description
We9re looking for a proactive and organized specialist in paid media strategy and management to join our growing marketing team. This role is ideal for a data-driven marketing expert who9s eager to take ownership of paid media strategies, collaborate cross-functionally, and help fuel demand and engagement across every stage of the customer journey.
About the Role
Audiense is seeking a strategic and hands-on Marketing Manager, Organic Growth & Campaigns to lead the planning, execution, and optimization of our organic marketing initiatives. This role will deliver and manage campaigns across organic social, email, and account-based marketing channels, while partnering closely with Content, Design, Product, Sales, and Leadership.
The ideal candidate is both creative and analytical, with strong project management skills and a proven ability to turn business objectives into integrated campaigns that drive pipeline and revenue growth, strengthen brand awareness, and engage audiences.
Responsibilities
Campaign Strategy and Execution
3 Lead the development of integrated organic marketing campaigns from ideation through execution, measurement, and optimization.
3 Translate company priorities, product launches, customer insights, and market trends into compelling campaign concepts.
3 Build campaign briefs, timelines, messaging frameworks, and distribution plans.
3 Coordinate cross-functional campaign execution across Content, Design, Product, Sales, and Leadership.
3 Ensure campaigns are aligned with brand positioning, audience needs, and broader go-to-market objectives.
3 Monitor campaign performance and use insights to improve future initiatives.
Organic Social Media
3 Manage the organic social media strategy across relevant channels, including LinkedIn and other priority platforms.
3 Develop and manage content calendars aligned with company priorities, campaigns, product updates, industry trends, and customer stories.
3 Partner with Content and Design to create engaging, channel-specific social content.
3 Write, edit, schedule, and publish posts while maintain
3 ing a consistent brand voice.
3 Monitor engagement, audience growth, and content performance.
3 Identify opportunities to increase reach, conversation, and community engagement.
3 Stay current on platform trends, evolving best practices, and emerging content formats.
Email Marketing
3 Develop and manage the overall email marketing strategy in partnership with relevant stakeholders.
3 Plan and execute promotional and campaign-based emails that support business and revenue goals.
3 Create and manage ABM email campaigns tailored to target accounts, industries, segments, and buyer personas.
3 Develop nurture campaigns and customer journeys that educate prospects, support consideration, and drive conversion.
3 Partner with Content, Product Marketing, Sales, and Leadership to develop relevant messaging and offers.
3 Manage email calendars, audience segmentation, personalization, testing, and reporting.
3 Monitor key performance metrics, including engagement, conversion, pipeline influence, and revenue contribution.
3 Continuously test and optimize subject lines, messaging, calls to action, timing, and audience targeting.
Cross-Functional Collaboration
3 Collaborate closely with the Content team to develop campaign messaging, thought leadership, educational resources, and supporting content.
3 Partner with Design to translate campaign concepts into effective visual assets across email, social, and other channels.
3 Work with Product and Product Marketing to communicate product updates, launches, use cases, and customer value.
3 Collaborate with Sales and Account Executives to align ABM and lifecycle campaigns with account priorities and revenue objectives.
3 Partner with Leadership to understand strategic priorities and communicate campaign plans, progress, and results.
3 Act as the central point of coordination for organic campaign initiatives and ensure deliverables remain on track.
Reporting and Optimization
3 Establish campaign goals, KPIs, and measurement frameworks.
3 Report on organic social, email, campaign, and pipeline performance.
3 Analyze performance data to identify trends, opportunities, and areas for improvement.
3 Use audience and campaign insights to inform future messaging, segmentation, and channel strategy.
3 Maintain organized documentation of campaign plans, results, learnings, and best practices.
Qualifications
3 3-5+ years of experience in marketing, campaign management, demand generation, lifecycle marketing, content marketing, or a related field.
3 Experience managing organic social media programs, particularly for a B2B or SaaS company.
3 Hands-on experience developing and executing email campaigns, including promotional, ABM, and nurture programs.
3 Strong campaign planning and project management skills.
3 Excellent writing, editing, and communication abilities.
3 Experience collaborating with Content, Design, Product, Sales, and executive stakeholders.
3 Strong understanding of audience segmentation, buyer journeys, and lifecycle marketing.
3 Analytical mindset with the ability to interpret performance data and make informed recommendations.
3 Ability to manage multiple priorities and projects in a fast-paced environment.
3 Strong attention to detail and a high level of ownership.
Preferred Qualifications
3 Experience in B2B data/tech, ecommerce, martech, or another complex technology environment.
3 Experience supporting account-based marketing programs.
3 Familiarity with marketing automation and CRM platforms such as HubSpot, Marketo, Salesforce, or similar tools.
3 Experience with email marketing platforms and analytics tools.
3 Familiarity with social media management, reporting, and project management tools.
3 Experience collaborating on product launches or integrated go-to-market campaigns.
3 Understanding of attribution, pipeline reporting, and marketing performance measurement.
Success in This Role
3 Success in this role will be measured by your ability to:
3 Build and execute a consistent, high-performing organic campaign program.
3 Increase engagement and audience growth across organic social channels.
3 Improve email engagement, conversion, and pipeline contribution.
3 Develop effective ABM and nurture campaigns that support the buyer journey.
3 Strengthen collaboration across Marketing, Product, Sales, and Leadership.
3 Turn insights and performance data into continuous campaign improvement.
3 Deliver high-quality work on time while maintaining clear communication across stakeholders.
