OverviewJoin Mimecast's AMER Integrated Marketing team as an Integrated Marketing Manager based in the United States. You'll build awareness and generate demand across key industries, focusing on the North American market and supporting Canada and Latin America as needed.
Events are central to this role. You'll own the AMER event program end to end, alongside digital campaigns, lead generation, content creation and social media. Working closely with regional sales leadership and corporate marketing teams, you'll deliver events and campaigns that generate pipeline.
What You'll Do- Create quarterly field marketing plans aligned with regional sales leadership and corporate marketing functions.
- Adapt and roll out corporate marketing campaigns for AMER audiences and industries.
- Own the AMER event program, including Mimecast-led, executive and customer events, as well as third-party tradeshows, conferences and sponsorships.
- Manage event strategy, budgets, vendors, logistics, speakers, promotion and on-site delivery.
- Coordinate with Sales, BDR and corporate events teams on audience targeting, attendee follow-up and pipeline conversion.
- Own AMER social media activities and digital campaigns, including event promotion and lead generation programs.
- Plan and execute third-party media activities, including lead generation, webinars and advertorials.
- Monitor performance across the lead funnel using Salesforce, Marketo and Tableau, measuring event and campaign ROI in partnership with BDR and sales teams.
What You'll Bring- The ability to independently manage physical and virtual events, tradeshows and executive programs from planning through delivery and performance measurement, with a track record of generating pipeline.
- Broad marketing experience spanning outbound campaigns, paid media and social media, alongside deep event expertise.
- Strong communication and content skills, including creating new content and rewriting and proofreading existing material.
- Experience working in matrix organizations and partnering with corporate marketing teams.
- Strong knowledge of lead generation campaign setup and monitoring.
- Strong vendor, budget and logistics management skills.
- A self-driven, collaborative and hands-on approach, with the ability to manage multiple priorities under pressure.
- Willingness to travel for events as required.
- A bachelor's degree or equivalent in marketing, communication or a related field.
The base salary range for this position is $104,000-$156,000 plus benefits. This range represents the minimum and maximum new hire compensation for this role. The position may also be eligible for incentive plans and additional benefits, in accordance with company policy and local regulations. Our salary ranges are determined by role, level, and location with individual compensation also dependent on factors such as qualifications, experience, and skills. Final offers will reflect these considerations and may vary accordingly.
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