Job Type
Full-time
Description
What Youll Do:
The Integrated Marketing Director is the operational heartbeat of Whiskers marketing engine-driving go-to-market excellence across every product, channel, and region. This role connects brand strategy to market execution, ensuring every campaign lands with precision, efficiency, and measurable impact. Youll own the integrated marketing calendar, coordinate complex cross-functional initiatives, and ensure each launch delivers business results while advancing the Whisker brand. Equal parts strategist, operator, and integrator, you bring order to creativity and momentum to the marketplace.
Essential Duties and Responsibilities:- Leads go-to-market strategy and execution across product launches, campaigns, and seasonal initiatives
- Translates brand and business priorities into integrated, data-informed marketing plans that drive measurable outcomes
- Manages the annual marketing calendar and ensures alignment across Creative, Performance, PR, Retail, and International teams
- Partners with Insights to identify opportunities, set KPIs, and evaluate brand performance post-launch
- Builds and optimizes systems for cross-functional collaboration and campaign tracking
- Manages agency partners and internal resources to ensure timely, high-quality delivery
- Oversees creative brief development and ensures messaging consistency across all touchpoints
- Connects marketing investment to impact-reporting on brand performance metrics and ROI
- Partners with the eCommerce and Product Marketing teams to align storytelling with conversion strategy
- Continuously improves GTM frameworks for speed, clarity, and repeatability
- Leads a team of Brand Managers, GTM, MarOps and producers to deliver best-in-class execution across all channels
- Drives accountability and performance through clear goal-setting and measurement
- Builds strong cross-functional relationships with Product, Creative, Insights, and Performance leaders
- Fosters a culture of operational excellence, collaboration, and continual learning
- Will perform additional duties as required
Leadership Responsibilities: Directly supervises department Teams. Carries out supervisory responsibilities following Whisker policies and applicable laws. Responsibilities include interviewing, training, and hiring, planning, assigning and directing work, appraising performance, addressing team issues, and upholding safety and quality guidelines.
Requirements
What Youll Bring:- BA in Marketing, Statistics, or Communications and / or equivalent years of experience
- 10+ years of experience in brand, integrated, or advertising account management with 4+ years in leadership
- Deep experience managing go-to-market processes and complex cross-functional campaigns
- Strong commercial acumen with the ability to connect creative storytelling to measurable growth
- Proficiency in marketing analytics, planning, and performance reporting
- Exceptional organizational and communication skills; adept at managing multiple concurrent priorities
- Experience in DTC, CPG, or consumer brands
- Must have a cat-your ability to understand our cats and cat parent users is critical to success
- Demonstrated success in building scalable systems and marketing operations frameworks.
- Maintains confidentiality of proprietary information
- Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions
- A high degree of initiative, self-motivation, and ability to motivate others
- Ability to establish and maintain cooperative working relationships with Team Members and colleagues
- Comfortable with office pets (cats, dogs)
Not Required but Nice to Have!- Experience in global or multi-market brand management
- Familiarity with subscription, connected device, or eCommerce ecosystems
- Passion for building brands that combine design, technology, and lifestyle-and maybe a cat (or two) of your own
Benefits & Purrks: Join a tenacious, inventive company that empowers team members to chart their own path, lead by grounding decisions in the why , and has a strong sense of empathy and openness to new perspectives. Be a part of exciting growth, work with incredible people, and create tomorrows pet products-plus a whole lot of extras. You will also be provided with:
- Premium Medical/Dental/Vision insurance
- Paid parental leave
- Whisker Parents Program
- 1 day pawternity leave for new pet adoption
- Pet Insurance Discount
- 401K match
- Flexible spending accounts
- Company-paid short-term disability and life insurance
- Employee Assistance Program (EAP)
- Generous paid time off
- 14 Paid Holidays
- Top of the line equipment
- Pet-friendly office
- Whisker products and swag
- Continuing education Support
- On-site gym with Peloton
- Referral program
Please ensure to regularly check your email spam folder for any communication from Whisker to avoid missing important updates regarding your application status.
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