As CreatorIQ's first dedicated Instructional Designer on the Customer Education & Enablement team, you will build an AI-enabled learning program from the ground up. You will set the standards others build on and use generative AI to produce learning at a pace a small team normally can't match. Working with subject matter experts across the company, you will create learning paths, certifications, onboarding curricula, videos, courses, in-app guidance, and workshops. Your work helps customers, partners, and team members get real value from our platform, measured by time to value, feature adoption, and certification attainment.
In this role, you'll get to:
Design eLearning, microlearning, instructional videos, interactive activities, scenario-based exercises, job aids, and performance support materials, including product walkthroughs, tutorials, and short explainers
Create role-based learning paths for customer personas, partners, and global team members, mapped to the outcomes customers choose CreatorIQ for
Build a certification program with assessments that measure real proficiency on platform workflows
Develop onboarding curricula that fit our outcome-based implementation model, along with asynchronous learning and virtual and in-person workshops tailored to different roles and regions
Partner with Product, Product Marketing, Customer Success, Implementation, Support, and other subject matter experts to capture the platform accurately, and work with Product Education to align training with documentation and releases
Turn recurring support ticket themes into learning, embed education into onboarding milestones, and design in-app guidance with Product and digital adoption tools
Use generative AI across the design lifecycle, from needs assessment and scripting to video production, assessment generation, and localization, with clear quality standards for human review, accuracy, and accessibility
Build a modular, reusable content system that works for people and AI, so support bots, agent copilots, and AI tutors can retrieve it accurately and education ships alongside product releases
Develop, publish, and maintain learning content in our LMS (Sana)
Use product usage, support, completion, assessment, and feedback data to find where customers struggle, improve content, and report on learner readiness and program effectiveness
Who you are and what you'll need for this position:
Portfolio of learning experiences designed for adult learners, including video content, with evidence of the results they produced
Command of adult learning principles and design frameworks such as ADDIE or SAM, and evaluation models such as Kirkpatrick, applied pragmatically
Strong video production skills with tools such as Camtasia, Descript, or Synthesia, and authoring tools such as Articulate Rise 360
Experience administering an LMS
Experience building a customer academy, certification program, or structured learning paths for a complex platform
Comfort using adoption and support data to form hypotheses and tie learning to measurable outcomes
Ability to learn a complex product quickly and work with subject matter experts
Strong writing, visual communication, organization, and project management skills, with the judgment to cut content that doesn't earn its place, and the ability to deliver projects without close oversight
AI Strategic: Identifies, builds, or directs AI enabled workflows, automations, or systems that improve business processes beyond individual use and drive measurable impact.
Nice to have:
Experience in martech, adtech, or creator marketing
Experience with digital adoption platforms such as Pendo or Appcues
Experience with AI-native learning platforms
Experience with help centers such as Zendesk Guide
Experience with no-code automation such as n8n
Confidence can sometimes hold us back from applying for a job. But there's no such thing as a 'perfect' candidate. Have 50% of the criteria? Excited about this opportunity? Interested about what we do at CreatorIQ? Please apply!
