OverviewFor assigned Lab Priorities, the
Institutional Communications Integration Lead is accountable for bringing that work together into a coherent communications strategy and coordinated plan. The lead connects directorate communicators with enterprise communications teams to clarify what PNNL needs to communicate, identify what is already planned or available, surface gaps, and align contributions to advance Lab priorities.
The lead establishes direction and drives planning and follow-through across the portfolio. Functional leads remain accountable for execution in their respective areas. Success requires enterprise-level perspective, sound judgment, and the ability to influence decisions and advance shared commitments without direct authority.
Key Responsibilities Include:Communications Strategy Integration
- Develop Lab-wide communications strategies and integrated plans for assigned communications priorities including intended outcomes, priority audiences, key messages, proof points, content needs, channels, and measure of progress.
- Assess how PNNL is showing up in assigned priority areas, including existing content and expertise, audience needs, communications opportunities, and relevant activity by peer organizations.
- Translate each strategy into a coordinated view of planned and needed work across directorates and enterprise communications teams, including planned activities, content needs, timing and dependencies to anticipate gaps and opportunities.
- Connect Lab Objective communications needs with enterprise communications capabilities to extend reach and value of communications efforts.
- Translate Lab priorities into content requirements and work with the content lead to ensure the annual content strategy prioritizes the stories, expertise, assets, and cadence needed to advance them across internal and external channels. Identify gaps between priority-area needs and the planned content portfolio and recommend how to address them. Maintain visibility into stories, assets, expertise, and planned communications across the portfolio. Identify opportunities to connect related efforts and address gaps in coverage, content, or audience engagement.
Strategic Alignment and Communications Effectiveness
- Ensure integrated communications plans support established institutional strategies, and Lab Objective goals, reflecting audience needs and relevant communications standards.
- Work with communications leads and teams to evaluate results against shared communications objectives and apply findings to improve collective impact.
- Use results and emerging opportunities to recommend adjustment to content, channels, timing, and coordination to strengthen coordinated delivery.
- Provide Communications leadership with insights regarding portfolio needs, emerging opportunities, and communications outcomes.
Cross-Portfolio Coordination and Problem Solving
- Establish a regular planning and review process with the relevant Lab Objective communications leads, relationship managers, and enterprise communications teams.
- Clarify shared commitments, responsibilities and timing; follow up on progress and work with responsible leads to resolve barriers.
- Recommend adjustments to sequencing and coordination across initiatives when priorities, audience needs, dependencies, or available resources change.
- Bring portfolio-level tradeoffs, resource constraints, and unresolved dependencies to Communications leadership with actionable recommendations.
- Foster transparency and collaboration by sharing insights across efforts, enabling teams to anticipate needs and act on shared opportunities.
QualificationsMinimum Qualifications:
- BS/BA and 7+ years of experience leading communications functions, programs, campaigns, or strategic initiatives; OR
- MS/MA and 5+ years of experience leading communications functions, programs, campaigns, or strategic initiatives.
- Experience coordinating contributions across communications disciplines such as media, content, internal communications, social, digital, and creative.
- Experience leading cross-functional initiatives involving multiple stakeholder groups without direct reporting authority.
Preferred Qualifications:
- Experience developing communications strategies and integrated plans across multiple initiatives, teams, audiences, and channels in a matrixed organization.
- Demonstrated ability to translate institutional or programmatic priorities into coordinated communications activities and actionable recommendations.
- Skilled in assessing an organization's presence in a priority area, identifying available content and expertise and recognizing gaps and opportunities.
- Strong prioritization and problem-solving capabilities, including anticipating needs, managing dependencies, balancing competing demands, and driving work through to completion.
- Knowledge of communications measures and audience insights and their application to evaluate effectiveness and informing improvements.
- Familiarity with communications within energy, environmental, scientific, engineering, research, or technology-focused organizations.
- Demonstrated excellent written, oral, and interpersonal communication skills, including developing cohesive messaging in collaboration with others.
Hazardous Working Conditions/EnvironmentNot Applicable
Testing Designated PositionThis is not a Testing Designated Position (TDP).
Rockstar RewardsEmployees and their families are offered medical insurance, dental insurance, vision insurance, robust telehealth care options, several mental health benefits, free wellness coaching, health savings account, flexible spending accounts, basic life insurance, disability insurance*, employee assistance program, business travel insurance, tuition assistance, relocation, backup childcare, legal benefits, supplemental parental bonding leave, surrogacy and adoption assistance, and fertility support. Employees are automatically enrolled in our company-funded pension plan* and may enroll in our 401 (k) savings plan with company match*. Employees may accrue up to 120 vacation hours per year and may receive ten paid holidays per year.
* Research Associates excluded.
**All benefits are dependent upon eligibility.
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Notice to ApplicantsPNNL lists the full pay range for the position in the job posting. Starting pay is calculated from the minimum of the pay range and actual placement in the range is determined based on an individual's relevant job-related skills, qualifications, and experience. This approach is applicable to all positions, with the exception of positions governed by collective bargaining agreements and certain limited-term positions which have specific pay rules.
As part of our commitment to fair compensation practices, we do not ask for or consider current or past salaries in making compensation offers at hire. Instead, our compensation offers are determined by the specific requirements of the position, prevailing market trends, applicable collective bargaining agreements, pay equity for the position type, and individual qualifications and skills relevant to the performance of the position.
Minimum SalaryUSD $107,900.00/Yr.
Maximum SalaryUSD $167,100.00/Yr.