Job Summary
We are looking for a strategic and experienced Insights Manager to develop, operationalize and distribute actionable insights that improve Marketing campaigns and Sales go-to-market initiatives. This role will translate market trends, customer voice, competitive analysis, and industry research to drive customer relevancy.
The Insights Manager will drive the adoption of personas and customer insights, enable self-service access to research, influence annual planning, and ensure insights are consistently applied across campaigns, content, targeting and customer experiences.
What You Will Do
- Track and synthesize the impact of macroeconomic trends on the business, IT market dynamics, and B2B buying behaviors translating them for Marketing and Sales recommendations.
- Develop and operationalize customer personas using data, customer surveys, focus groups, SME interviews, and third-party insights to define buyer job roles, responsibilities, priorities, challenges and drivers.
- Design and execute custom market research that delivers data-driven insights and actionable recommendations, strengthens internal stakeholder expertise and supports brand growth.
- Translate Voice of Customer feedback into prioritized insights, clear recommendations and measurable follow-up actions. Communicate insights broadly with Marketing channel owners, , Sales, Solution & Services teams, and Digital to inform and steer cohesive campaign and GTM efforts.
- Manage third-party data, research-vendor and industry-association partnerships, ensuring high-quality deliverables and identifying opportunities to integrate external insights into Marketing strategies and programs. Democratize access to insights through self-service resources, customized alerts and scalable research assets for continuous optimization of marketing strategies and customer experiences.
- Foster a culture of innovation and continuous learning through campaign experimentation, VOC feedback, and post-activity debriefs, translating results into repeatable practices.
What We Expect of You
- Bachelors degree in marketing, Business Administration, or a related business science field
- Minimum of 5-7 years of experience in marketing, analytics or strategy, with a focus on industry or technology-specific story-telling.
- Strong analytical skills and experience with forecasting and scenario planning to prepare for market changes
- Experience leveraging AI-powered tools to accelerate research, synthesize complex data and scale the delivery of actionable insights.
- Proficiency in using CRM and sales data to drive marketing decisions
- Excellent communication and leadership skills
- Familiarity with industry reports from sources such as Gartner and Forrester
- Ability to stay updated on competitor activities and market trends
- Experience in gathering and utilizing customer feedback
Pay range: $124,000 - $174,600 depending on experience and skill set
Annual bonus target of 10% subject to terms and conditions of plan
Benefits overview: https://cdw.benefit-info.com/
Salary ranges may be subject to geographic differentials
CDW is committed to being an AI-fluent organization
Were looking for people who bring curiosity, a learners mindset, and a willingness to engage with ever-evolving technology and tools. We value adopting AI as a partner, openness to experimentation, and a shared interest in learning together on AI. Our goal is to create a culture where AI enhancesnot replaceshuman creativity and decision-making. You dont need to be an expert today; what matters is your readiness to explore, adapt, and grow with us as we integrate AI responsibly and effectively into our work.
Additionally, CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, our goal is to understand your experience, strengths, skills, and qualifications. As an AI forward company, we see AI not just as a tool, but as a catalyst for new ways of thinking, creating, and communicating. We encourage candidates to embrace an AI mindset, one thats curious, adaptive, and ready to explore whats possible. We welcome thoughtful use of AI to expand your perspective and elevate how you share your story, while ensuring your application remains rooted in your own background, judgment, and voice.
