Location: New York, NY (hybrid, preferred) - exceptional candidates outside NY considered for fully remote (US-based only)

Type: Full-time, permanent

Department: Influencer & Creator Partnerships

Reports to: Influencer Lead / Account Leadership

Where you'll be based

This role is anchored in our New York office, working day-to-day alongside our US influencer and account teams, joining regular check-ins, briefings, gaming client reviews, and creator calls in person. We're open to fully remote candidates (US-based only) for the right person, but this is reserved for very experienced hires who bring an established gaming creator network and can plug straight into a fast-moving team from day one with minimal ramp-up.

The Role

We're looking for a permanent, full-time Influencer Manager to lead hands-on delivery across live influencer and creator campaigns for our client roster, with a particular focus on gaming clients and gaming-adjacent creator partnerships (our roster includes SEGA, among others). This is an execution-focused role for someone who knows how to run influencer campaigns end-to-end, from casting through to reporting, and who genuinely lives and breathes gaming culture.

You'll work closely with senior influencer leads and cross-functional teams, bringing structure, pace, and creator know-how to always-on gaming and entertainment programs. Above all, we want someone who understands that influencer marketing isn't transactional; it's about relationships, cultural relevance, and delivering programs that gaming audiences actually care about.

As an Influencer Manager (Gaming) at NewGen, you will:

• Manage end-to-end campaign delivery - Own briefing, casting, contracting, content review, posting, and reporting, keeping every workstream on track and on time.
• Source and vet gaming creators - Identify and evaluate gaming influencers, streamers, and creators against brief requirements, from micro to top-tier talent across Twitch, YouTube Gaming, Instagram, TikTok, and Discord.
• Own day-to-day creator relationships - Communicate with creators, agents, and managers to keep partnerships smooth, professional, and on schedule.
• Support negotiations and contracting - Assist with fee negotiations, usage rights, and contract terms, working within agreed budgets.
• Coordinate across teams - Partner with strategy, creative, and account teams to keep influencer workstreams integrated into wider gaming and entertainment campaigns.
• Report on performance - Track and report on campaign delivery and performance metrics for internal and client review, including gaming-specific platform metrics (concurrent viewership, engagement, community sentiment).
• Stay ahead of gaming culture - Keep a pulse on new titles, platform trends, esports moments, and emerging gaming creators so NewGen's programs stay culturally relevant.

Social first x brand impact

To succeed here, you need a deep understanding of the gaming and creator ecosystem, an instinct for which voices truly influence gaming culture, and the ability to translate that insight into authentic, high-impact brand partnerships. This role is about understanding influence beyond follower counts, from community-led creators and emerging talent to established gaming names, and knowing how to activate them in ways that feel real, relevant, and effective.

It's ok to be 'chronically online'; in fact, for this role, we'd expect nothing less.

What we're looking for

• 4-5+ years' experience in influencer marketing or creator partnerships, agency or brand-side
• A clear, demonstrable gaming background - prior experience working with gaming publishers, platforms, esports organisations, or gaming-focused creator/talent management is essential
• Established relationships with gaming creators, streamers, agents, and talent managers (Twitch, YouTube Gaming, TikTok, Discord)
• Genuine fluency in gaming culture - titles, platforms, esports, and online gaming communities
• Experience managing influencer campaigns end-to-end, from casting through to reporting
• Confidence negotiating fees, usage rights, and contract terms
• Comfortable using influencer and project management tools/platforms
• Strong organisational skills and the ability to manage multiple workstreams under tight timelines
• A collaborative mindset and the ability to get up to speed quickly

Role details

Type: Full-time, permanent employee

Location: New York, NY preferred (hybrid); fully remote considered only for exceptionally qualified, US-based candidates with a strong gaming creator network

Compensation: $85,000 - $95,000

Start: As soon as possible