The Opportunity
Bask & Lather is seeking an experienced Influencer & Affiliate Marketing Manager to build,
manage, and scale our influencer, creator, ambassador, and affiliate programs.
This is a strategic and hands-on role for someone who understands both culture and
performance. You will be responsible for identifying the right partners, developing culturally
relevant campaigns, building lasting creator relationships, growing our affiliate roster, and
ensuring that every program delivers measurable value.
You will own the full program lifecycle, including strategy, sourcing, outreach, negotiation,
contracting, campaign development, activation, performance management, reporting, and
optimization.
We are looking for someone who has already built or significantly grown influencer and affiliate
programs for a fast-growing consumer brand. The successful candidate will be able to
demonstrate specific results, including revenue growth, return on creator investment, customer
acquisition, partner activation, content output, and roster growth.
This is not a role for someone learning how influencer and affiliate marketing works. The right
person will learn the Bask & Lather brand and then immediately bring the relationships, cultural
fluency, commercial judgment, and operating discipline required to strengthen and scale the
function.
Key Responsibilities
Influencer and Creator Strategy
• Develop and own Bask & Lather's influencer and creator strategy across paid, gifted,
ambassador, affiliate, micro, mid-tier, macro, and celebrity partnerships.
• Build a balanced creator portfolio that supports brand awareness, cultural relevance,
content development, product education, customer acquisition, and revenue.
• Identify emerging creators and cultural voices before they become oversaturated or
cost-prohibitive.
• Establish clear partner tiers, selection criteria, campaign objectives, compensation
guidelines, and performance benchmarks.
• Develop long-term creator relationships that extend beyond one-time, transactional
campaigns.
• Ensure the creator roster reflects Bask & Lather's customers, values, positioning, and
textured-hair community.
• Maintain a strong understanding of beauty culture, textured-hair conversations, platform
behavior, creator trends, and emerging talent.
Creator Recruitment and Relationship Management
• Own creator sourcing, vetting, outreach, relationship development, and ongoing
communication.
• Proactively recruit high-potential creators, customers, industry experts, stylists, and
culturally relevant partners.
• Evaluate creators based on audience alignment, engagement quality, content quality,
brand fit, historical performance, authenticity, and commercial potential.
• Build and maintain an organized, high-quality creator roster across platforms, content
categories, audience segments, and performance tiers.
• Serve as the primary relationship owner for influencer and creator partners.
• Create an excellent partner experience that strengthens relationships and encourages
long-term advocacy.
• Identify, retain, reactivate, or exit partners based on performance and strategic value.
Influencer Campaign Development and Execution
• Lead influencer campaigns from initial concept through activation, optimization, and
post-campaign analysis.
• Translate product launches, retail moments, promotions, brand initiatives, and cultural
opportunities into compelling creator campaigns.
• Develop clear briefs that communicate campaign objectives, audience insights, key
messages, creative direction, required deliverables, and brand guardrails.
• Partner with the social and content teams to ensure campaigns feel platform-native,
culturally relevant, and consistent with Bask & Lather's brand voice.
• Manage timelines, deliverables, approvals, posting schedules, usage rights, exclusivity,
and campaign obligations.
• Review creator content for quality, accuracy, brand alignment, and compliance before
publication when required.
• Monitor campaign performance in real time and make adjustments to improve results.
• Conduct post-campaign reviews that identify wins, challenges, insights, and
opportunities for future campaigns.
Affiliate Program Ownership
• Own the strategy, growth, and performance of Bask & Lather's affiliate programs.
• Recruit and activate creators, customers, publishers, community partners, and niche
affiliates who can drive qualified traffic and incremental revenue.
• Develop commission structures, incentives, challenges, and promotional strategies that
improve partner activation and performance.
• Segment partners by type, audience, performance, and growth potential.
• Monitor affiliate revenue, conversion rates, average order value, new-customer
acquisition, commission costs, and program profitability.
• Identify and address code leakage, affiliate fraud, coupon-site activity, attribution issues,
and other risks that could distort performance.
• Create strategies to activate new partners, increase productivity among existing
partners, and reactivate high-potential inactive partners.
• Remove or deprioritize partners who do not meet performance, quality, or brand
standards.
• Manage affiliate platforms, links, codes, commissions, reporting, and payout
coordination.
TikTok Shop Creator and Affiliate Growth
• Build and scale TikTok Shop creator and affiliate recruitment.
• Identify creators with the content quality, audience trust, product relevance, and selling
ability required to drive TikTok Shop performance.
• Develop creator offers, product seeding strategies, incentives, briefs, and commission
structures.
• Track creator activation, content output, product performance, attributed sales,
conversion, and return on investment.
• Partner with growth, e-commerce, and social teams to identify winning products,
messages, hooks, and content formats.
• Develop strategies to increase the number of productive TikTok Shop affiliates, not
simply the total size of the roster.
• Use performance insights to strengthen recruitment, retention, and campaign design.
Negotiation, Contracts, and Compliance
• Lead creator negotiations involving rates, deliverables, timelines, exclusivity, usage
rights, whitelisting, renewals, and content ownership.
• Balance relationship quality, creative value, reach, and expected commercial return
when evaluating partner costs.
• Partner with legal and leadership on contracts, approvals, and risk management.
• Maintain accurate records of agreements, deliverables, usage terms, expiration dates,
payments, and partner obligations.
• Ensure campaigns comply with FTC disclosure requirements, platform policies, brand
guidelines, and applicable advertising standards.
• Proactively identify brand-safety concerns and recommend appropriate action.
Budget and Performance Management
• Manage influencer and affiliate budgets with clear allocation, tracking, forecasting, and
accountability.
• Evaluate partner and campaign performance against brand and commercial objectives.
• Track metrics including attributed revenue, return on creator spend, cost per acquisition,
cost per piece of content, conversion rate, engagement quality, new-customer
acquisition, and affiliate profitability.
• Establish clear performance benchmarks by campaign type, platform, creator tier, and
partner segment.
• Build dashboards and recurring reports that give leadership a clear view of program
health, performance, opportunities, and risks.
• Translate data into specific recommendations regarding investment, recruitment,
retention, compensation, creative strategy, and program optimization.
• Confidently present program performance and strategic recommendations to brand,
growth, and senior leadership.
Content Amplification and Cross-Functional Collaboration
• Partner with the Senior Social Media & Content Marketing Manager to amplify
high-performing creator content across Bask & Lather's owned social channels.
• Identify creator content with potential for paid media, retail, e-commerce, email, SMS,
product pages, and other marketing applications.
• Coordinate with paid media teams on usage rights, creator permissions, whitelisting, and
amplification opportunities.
• Collaborate with brand, growth, e-commerce, social, PR, retail, operations, and legal
teams to execute integrated campaigns.
• Ensure influencer and affiliate strategies support broader company priorities, product
launches, promotions, retail expansion, and revenue goals.
Product Seeding and Operational Coordination
• Develop a strategic product-seeding and gifting program tied to clear objectives and
priority audiences.
• Coordinate product shipments, PR packages, content kits, and sample requests with the
operations team.
• Maintain visibility into sample inventory, shipping status, campaign deadlines, and
partner receipt.
• Evaluate the effectiveness of gifting and seeding based on activation, content output,
relationship value, and commercial performance.
• Improve operational processes so administrative tasks are completed accurately without
distracting from strategic program ownership.
Required Qualifications
• 4+ years of progressive experience in influencer, creator, affiliate, partnership, or
performance marketing.
• At least 2 years directly owning influencer or affiliate programs, budgets, campaigns, and
measurable results.
• Experience working for a fast-growing consumer, beauty, haircare, wellness, lifestyle,
retail, or DTC brand.
• Demonstrated success building and scaling creator, influencer, ambassador, or affiliate
programs.
• Proven ability to grow attributed revenue, improve return on investment, acquire new
customers, expand productive partner rosters, or increase content output.
• Strong understanding of TikTok, TikTok Shop, Instagram, YouTube, affiliate marketing,
social commerce, and emerging creator platforms.
• Experience sourcing, vetting, recruiting, negotiating with, and managing creators across
multiple tiers.
• Experience creating campaign briefs, managing deliverables, securing content rights,
and overseeing campaign execution.
• Strong analytical ability and experience turning performance data into clear business
recommendations.
• Experience managing budgets, commission structures, creator rates, contracts,
timelines, and reporting.
• Excellent written, verbal, relationship-management, and negotiation skills.
• Strong organizational ability, attention to detail, judgment, and follow-through.
• Ability to work effectively in a fast-moving, high-growth environment with changing
priorities and high standards.
Preferred Qualifications
• Experience in textured hair, multicultural beauty, or a culturally driven consumer
category.
• Established relationships across beauty, lifestyle, haircare, and culturally relevant creator
communities.
• Experience building and scaling TikTok Shop affiliate programs.
• Experience with affiliate and creator platforms such as TikTok Shop, impact.com, Aspire,
GRIN, CreatorIQ, LTK, ShareASale, or similar tools.
• Experience working closely with founders, senior executives, or growth leadership.
• Experience using creator content across paid media, e-commerce, retail, and lifecycle
marketing channels.
What You Bring
Commercial Ownership
You understand that relationships and creativity must ultimately support measurable business
performance. You take responsibility for revenue, efficiency, and program profitability.
Cultural Fluency
You understand the creators, conversations, and emerging trends shaping beauty and
textured-hair culture. You know when a partnership feels authentic and when it feels forced.
Relationship-Building Ability
You build trust with creators and partners while maintaining clear expectations, accountability,
and professional standards.
Strong Negotiation Judgment
You can evaluate rates, deliverables, usage rights, audience quality, and expected return. You
protect the brand's interests while maintaining healthy partner relationships.
Proactive Execution
You identify opportunities, solve problems, and move work forward without waiting for constant
direction.
Analytical Discipline
You can distinguish visibility from value, roster size from productivity, and attributed revenue
from incremental growth.
High Standards
You care about partner quality, campaign execution, brand alignment, accuracy, timelines,
compliance, and measurable outcomes.
Collaboration
You can work across brand and growth priorities, communicate clearly, and align multiple teams
around shared objectives.
Success Measures
Success in this role will be measured through:
• Influencer- and affiliate-attributed revenue
• Return on creator and influencer investment
• Affiliate program revenue, conversion, and profitability
• TikTok Shop creator and affiliate sales
• Growth of the active and productive creator and affiliate roster
• Creator activation, retention, and reactivation
• New-customer acquisition and cost per acquisition
• Percentage of partners meeting or exceeding performance benchmarks
• Volume, quality, and utilization of creator-generated content
• Campaign performance against objectives, timelines, and budgets
• Effectiveness of product seeding and gifting<
