Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience.
4+ years in marketing automation or lifecycle marketing.
2+ years of hands-on experience with HubSpot Marketing Hub.
Proven ability to build HubSpot workflows, audience segments, and email templates.
Strong understanding of HubSpot data structures and custom events.
Experience with Iterable or similar platforms like Braze or Marketo.
Knowledge of email marketing compliance regulations.
Responsibilities
Rebuild Iterable journeys and templates as HubSpot workflows and events.
Develop and configure workflows and nurture programs with complex logic.
Conduct comprehensive testing and quality assurance of migrated programs.
Create audience segments based on criteria from the Retention team.
Identify and communicate issues with campaign data to the Data Operations team.
Ensure compliance with consent management and opt-out requirements.
Configure campaign reporting and monitor performance against benchmarks.
Benefits
Opportunity to work on a high-impact migration project.
Collaborative environment with a focus on B2B marketing.
Hands-on role with direct influence on campaign strategies.
Access to professional development and HubSpot certifications.
Flexible work arrangements and a supportive team culture.
Full Job Description
Job Summary
We are seeking a HubSpot Campaign Architect to support the migration of B2B marketing programs from Iterable to HubSpot. In this hands-on role, you will partner with the migration lead and Retention team to rebuild, test, and launch marketing campaigns and customer journeys within HubSpot. The ideal candidate brings strong expertise in marketing automation, workflow development, campaign QA, and HubSpot Marketing Hub administration.
Key Responsibilities
Rebuild Iterable journeys, events, fields, and templates as HubSpot workflows, custom events, properties, and email templates in alignment with the migration strategy.
Develop and configure workflows and nurture programs, including branching logic, delays, suppression rules, goal criteria, and re-enrollment settings.
Conduct comprehensive testing and quality assurance of migrated programs, validating logic, personalization, email rendering, links, timing, and overall functionality against the original Iterable campaigns.
Create audience segments based on criteria provided by the Retention team.
Identify and communicate missing, incomplete, or broken campaign data to the Data Operations team.
Ensure compliance with consent management, subscription preferences, and opt-out requirements across all programs.
Configure campaign reporting and monitor performance against established Iterable benchmarks.
Adhere to naming conventions, tagging standards, and UTM tracking requirements.
Maintain thorough documentation for all workflows, campaigns, and migration activities.
Required Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
4+ years of experience in marketing automation or lifecycle marketing.
2+ years of hands-on experience with HubSpot Marketing Hub.
Proven experience building HubSpot workflows, audience segments, and email templates.
Strong understanding of HubSpot data structures, including contact and company properties, custom events, and object associations.
Experience working with Iterable or similar marketing automation platforms such as Braze, Customer.io, Marketo, or Klaviyo.
Knowledge of email marketing compliance regulations, including CAN-SPAM, GDPR, and CASL.
Exceptional attention to detail with strong quality assurance and troubleshooting skills.
Excellent written communication and documentation abilities.
