ABOUT THE ROLE - The Market Liaison is responsible for driving business growth by promoting the Company's durable medical equipment (DME) products and respiratory services within an assigned regional territory. This role develops and maintains strong relationships with referral sources including hospital systems, case managers, physicians, advanced practice providers, respiratory management teams, sleep labs, transitional care facilities, LTAC facilities, hospice organizations, and other healthcare partners.
The Market Liaison serves as a key representative of the Company in the community, supporting referral development, strengthening existing partnerships, and identifying opportunities for service expansion. This position works closely with leadership to align territory strategy, referral activity, and reporting with organizational growth.
This role requires strong relationship-building skills, industry knowledge, professionalism, and the ability to manage both strategic business development and operational oversight of respiratory product lines.
WHAT YOU'LL DO- Build and maintain strong relationships with referral sources and clients while representing the Company in a professional, courteous manner in all interactions.
- Develop new business opportunities within the target market and strengthen existing referral partnerships to maximize referral potential and expand product offerings.
- Participate in negotiations with referral source organizations and collaborate with leadership to support strategic business development initiatives.
- Manage respiratory product categories including ventilators, cough assist devices, supplies, and related equipment, ensuring qualification requirements, documentation, and billing compliance are met.
- Monitor market trends, competitor activity, new products, service offerings, and delivery practices to support territory growth and business strategy.
- Maintain accurate records of sales and marketing activities including daily call reports, work plans, territory analyses, engagement tracking, and CRM documentation using Salesforce.com or similar systems.
- Resolve customer complaints by investigating issues, coordinating solutions, reporting patient outcomes, and making recommendations to leadership for service improvement.
- Represent the Company professionally at industry events, networking opportunities, and manufacturer partner meetings to enhance public image, strengthen partnerships, and identify new opportunities.
- Maintain professional and technical knowledge through continuing education, seminars, professional publications, and participation in relevant industry organizations.
- Support compliance, accreditation, and performance improvement initiatives by participating in inspections, surveys, reporting misconduct or unethical activity, and contributing to the Company's Performance Improvement program.
WHAT YOU'LL BRING- High school diploma or equivalent required; Associate's or Bachelor's degree in Sales, Marketing, Healthcare Administration, or a related field preferred.
- Five (5) years of experience in the DME, home health, or healthcare industry required; DME sales and marketing experience strongly preferred.
- RCP or RRT credential preferred.
- Established professional relationships within the healthcare community and referral network preferred.
- Strong knowledge of respiratory services, durable medical equipment, and third-party payer policies.
- Excellent public speaking, presentation, and provider engagement skills with the ability to communicate effectively across all levels of healthcare organizations.
- Strong interpersonal, organizational, time management, and territory management skills with the ability to work independently and drive results.
- Proficiency with CRM platforms such as Salesforce.com and standard business software including email, internet, and word processing applications.
- Proficiency with Brightree, Apacheta, CRM platforms, and standard business software including email, internet, and word processing applications.
WHY YOU'LL LOVE WORKING HERE- Mission-driven culture focused on whole-person wellness and dignity
- Opportunities for career growth within the company
- Competitive pay and comprehensive benefits package:
- $75,000 base salary plus commission, offering significant earning potential. Commission is paid monthly, with typical monthly payouts ranging from $3,000-$5,000+, and no cap on your total commission earnings!
- Health, dental & vision insurance
- 401(k) with employer match
- Life insurance
- Paid time off
Take the leap and bring your expertise where it's truly needed; apply today and help us create healthier tomorrows, one home at a time. 
