A profitable DTC pet brand is looking for a Head of Retention & Customer Experience to join our team! You will own everything after the first order: subscriptions, email and SMS, the post-purchase journey and customer experience, across both of our brands.
We're doing $50M+ a year and scaling to $100M+, and we want one senior leader who owns retention A-Z: lower churn, significantly higher lifetime value and a better customer experience across the board. We are looking to hire someone with 5-6+ years in retention or lifecycle at DTC brands, who has led retention at a subscription brand doing $30-50M+ a year (ideally nine figures). The ideal candidate is hands-on in Klaviyo and Loop (or similar), has led a retention and customer experience team, and has managed agencies.
The mission of this roleOwn retention A-Z to fuel the growth to 9-figures. This role comes in to drive three things: lower churn, significantly higher lifetime value, and a better customer experience across the board. Success is lower churn, stronger retention, much higher lifetime value, more revenue from email and SMS, and happier customers.
Outcomes (what success looks like)90-day targets for each outcome are agreed with you before your start date.
- Churn goes down: monthly subscription churn and save rate, by brand
- Retention improves: repeat purchase rate and cohort retention at 3, 6 and 12 months
- Lifetime value rises significantly: 12-month lifetime value by cohort and brand vs the same cohorts last year
- Email and SMS drive more revenue: email and SMS share of total revenue, and revenue per recipient
- Customers are happier across the board: CSAT, review rating, refund rate and tickets per order
Key Objectives- Own the subscription program for both brands: offers, cadence, bundles, the customer portal and the cancellation flow.
- Build and test save offers, skip, swap and pause options, and win-back flows to cut churn.
- Own email and SMS strategy for both brands, and manage the retention agency's calendar, flows, targets and results.
- Build the lifecycle journey from first order to loyal customer: welcome, post-purchase, replenishment, cross-sell, win-back and VIP flows.
- Map and improve the full post-purchase journey, and run a loyalty, referral or VIP program if the numbers support it.
- Lead the customer experience team and set customer service policy that protects both the customer and the margin.
- Report cohort retention and lifetime value against target every month, and name the biggest lever.
Requirements- Fully remote, based outside the US.
- Fluent in English.
- Retention Leadership: 5-6+ years in retention or lifecycle at DTC brands, including leading retention at a subscription brand doing $30-50M+ a year (ideally nine figures). This is a must.
- Subscription Expertise: you have grown a subscription program and know churn, saves, cohorts and MRR inside out.
- Lifecycle Marketing: you build email and SMS programs (Klaviyo or similar) that drive a large share of revenue without burning the list.
- Tools: deep hands-on experience with Klaviyo (or similar) and Loop (or a similar subscription platform).
- Analytical: you read cohort, lifetime value and churn data fast and find the lever that moves the number.
- Testing Discipline: you run clear tests on offers, flows and save tactics, and read results honestly.
- Leadership: you have led a retention and customer experience team, including managing agencies, through KPIs and goals.
- Commercial Judgement: you protect margin, and know when a discount or save offer earns its cost.
- Customer obsessed: you understand why customers stay or leave, and fix the cause, not the symptom.
- Excellent cultural fit as per our values above.
- Excited to play a big role in scaling the company and work closely with the founder.
AccountabilitiesWhat you own. Each one is checked green, yellow or red every week.
- Subscriptions and churn: own the subscription program for both brands, keep at least one save or retention test live every week, grow the share of new customers who subscribe (working with the CRO Lead on on-site and post-purchase offers), and report subscribers, MRR, churn and save rate by brand every week.
- Email, SMS and lifecycle: own email and SMS strategy, manage the retention agency, keep the calendar live and flows in testing, keep list health and deliverability strong, and plan sale and launch campaigns with the Head of Growth and the Head of Brand & Community.
- Post-purchase experience and loyalty: ship at least one post-purchase improvement every month, and use cancellation reasons, reviews, surveys and support contact reasons to find why customers leave and fix the cause with the owning team.
- Customer experience and support: lead the Customer Experience Manager, own the weekly CX KPI scorecard (CSAT, first response time, AI resolution rate, refund rate and chargebacks), set customer service policy, and grow 4- and 5-star reviews.
- Retention data and reporting: track cohort retention, repeat purchase rate and lifetime value by brand and channel, report retention KPIs weekly, run a monthly retention review with the CEO, and write the retention playbook as SOPs so it runs without one person.
How Our Hiring Works & How We Operate(1) Application + Screening Interview
(2) In-Depth Interview with our CEO
(3) Reference Calls
(4) Final Interview with our CEO
Salary ExpectationUSD $115,000 to $145,000 a year (based on experience and expertise) + performance bonus of 15-20% of base after the trial period.
