10+ years in product marketing leadership for B2B SaaS companies
Experience managing large teams (15+ members)
Track record as a successful Product Marketing leader
Proven experience building and leading high-performing product marketing teams
Experience in complex marketing environments with multiple products and segments
Demonstrated ability to lead in startup or rapidly changing settings
Strong emotional intelligence and a collaborative mindset
Responsibilities
Own and implement the overall product marketing strategy and operating model
Define the structure for Product Marketing across various areas and industries
Set clear guidelines for what Product Marketing does and does not encompass
Establish engagement norms with cross-functional teams including Product and GTM
Create KPI frameworks linking product marketing work to business outcomes
Own and articulate the central product narrative for Plaid
Collaborate with product and GTM teams to improve key performance metrics
Manage and develop senior Product Marketing Managers and team members
Act as a senior advisor to executive leadership and represent Product Marketing in decision-making forums
Benefits
Comprehensive medical, dental, and vision plans
401(k) retirement plan options
Opportunities for equity and/or commission
Support for building a diverse and equitable financial ecosystem
Encouragement for applicants with varied backgrounds and experiences
Full Job Description
The Head of Product Marketing will own the end-to-end strategy, operating model, performance bar, and talent development for the Product Marketing function at Plaid.
This leader will:
Set the PMM Strategy & Operating Model
Own and operationalize the PMM structure (Product Areas and Industry)
Finalize and institutionalize the PMM operating model
Define clear "PMM does / PMM does not" guardrails
Clarify cross-functional engagement norms with Product, GTM, Marketing, Comms
Establish KPI frameworks that tie PMM work to measurable business impact
Elevate Quality & Narrative Coherence
Own Plaid's central product narrative
Raise the messaging and positioning bar across all products
Ensure consistent product naming, positioning discipline, and storytelling rigor
Drive Business Impact
Partner with Product on product-market fit strategy
Partner with GTM leadership to increase:
Quota attainment
Time to close
Campaign lift for priority industries
Ensure launch discipline, release alignment, and post-launch optimization
Build and Develop a Championship PMM Team
Directly manage senior PMM leads
Reset expectations where unclear scope exists
Upgrade performance management and leveling rigor
Coach senior ICs and managers toward executive-grade PMM craft
Recruit and calibrate top-tier PMM talent
Serve as Executive Interface
Act as senior thought partner to: CMO, CEO/CPO, COO and Sales Leadership
Represent PMM in executive decision-making forums
Requirements
Minimum 10 years of experience in product marketing leadership at high growth B2B SaaS companies.
Experience managing large, multi-layered teams (15+)
Proven success as a Product Marketing leader at a B2B SaaS company of similar scale
Has built and led a team of world-class product marketers
Success in a multi-dimensional phase of marketing maturity: multi-product / solution, multi-segment, multi-buyer
Is a builder - has been successful as a leader in a start-up / small company experience
Low ego, high EQ
"Nice to Have" Experience
Domain experience: payments, credit, fintech, bank start-up
Experience working with / selling into financial institutions / banks
Experience marketing in a regulated environment
Experience in founder-led environments
Experience with PMM 'rebrands'
Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!
Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
About Plaid
Plaid is a financial services company based in New York City. The company builds a technology platform, which enables applications to connect with users' bank accounts. Plaid focuses on enabling consumers and businesses to interact with their bank accounts, check balances, and make payments through financial technology applications. The company was founded in 2013 by Zach Perret and William Hockey. In January 2020, Visa announced that it would acquire Plaid for $5.3 billion. The acquisition was completed in January 2021.
