Head of Performance VideoDepartment: Marketing
Employment Type: Full Time
Location: Remote - US
DescriptionRole OverviewWe're hiring a Head of Performance Video to lead Rho's video editing department. You'll manage and develop our editors, own the quality and delivery of their work, and personally edit performance video.
Reporting to the VP of Creative and Growth and working directly with the founder, you'll turn creative briefs and direction into effective ads. You'll lead day-to-day editing, give clear feedback, solve problems in the work, and keep projects moving from raw footage to final delivery.
You'll stay hands-on, owning edits yourself while helping the team improve. You'll also contribute to creative strategy discussions and use performance results to sharpen editorial decisions, ensuring the intended audience, message, and testing objective carry through into every cut.
What You'll Own
Lead and develop the video team- Manage, coach, and grow a team of video editors, including hiring, onboarding, regular one-to-ones, and performance development.
- Set clear expectations for quality, ownership, and delivery. Give specific, constructive feedback that helps editors become stronger creative thinkers.
- Plan assignments around team capacity and individual strengths, with clear priorities and coverage when people are unavailable.
- Build a collaborative environment where people can contribute ideas, ask questions early, and raise problems before they affect delivery.
Edit hands-on and lead editorial quality- Personally edit priority ads from raw footage through final delivery, including creator, expert, founder, podcast, and product content. Maintain your own editing workload alongside team leadership.
- Find the strongest moments in the footage and build clear, persuasive stories around them. Make thoughtful decisions about hooks, structure, pacing, product explanation, proof, and calls to action.
- Preserve each creator's voice, personality, and natural delivery. Know when a simple phone video needs restraint and when a produced piece benefits from more craft.
- Use B-roll, graphics, captions, sound, and AI tools deliberately. Every element should help the viewer understand or believe the message.
- Review the team's edits before stakeholder review, give precise notes, and demonstrate solutions directly in the timeline. Partner with Design on typography, composition, and motion standards.
Own the editing workflow and delivery- Own the editing pipeline from brief and footage review through revisions, quality checks, and delivery. Confirm that each editor understands the direction and deliverables before work begins.
- Flag missing footage or unclear direction early, and work with Creative Strategy, Production, and Partnerships to resolve gaps.
- Work with Creative Operations to keep priorities, owners, deadlines, review status, and launch handoffs clear. Consolidate feedback and proactively resolve blockers.
- Build repeatable standards for project files, naming, version control, and searchable footage libraries so editors can find and reuse strong material.
- Coordinate with science, compliance, and partner teams on approved claims, disclosures, and usage permissions. Ensure final assets meet the relevant channel specifications.
Contribute to strategy and apply performance learnings- Work with the VP of Creative and Growth and creative strategists to understand each brief's audience, angle, message, and test objective. Ensure those choices are carried through in the edit.
- Contribute ideas in creative reviews, including stronger openings, alternative story structures, useful footage, and opportunities for new cuts. Bring an editor's perspective to briefing and shoot planning.
- Review ad performance with Creative Strategy and Paid Media. Understand hook rate, hold rate, CTR, conversion rate, CPA/CAC, and ROAS, and use the results to inform editing decisions.
- Turn agreed learnings into purposeful iterations, such as a clearer product explanation, stronger proof, a different opening, or a tighter story. Help editors understand what each version is testing.
- Share patterns from winning and underperforming edits with the team. Evaluate results in context, including spend and campaign objective, and connect attention metrics with conversion outcomes.
What You'll Bring- Relevant experience editing performance video at a consumer brand or an agency serving consumer brands is required. You must have directly worked on paid social advertising, with strong experience creating video for Meta.
- Proven experience managing and developing video editors You've owned team output, improved creative quality, and helped people become more capable and independent.
- Excellent hands-on editing skills in Premiere Pro or comparable software, with the technical depth to coach others on pacing, sound, color, typography, and motion.
- A portfolio of direct-response ads you have personally edited, with a clear explanation of your contribution, the editorial choices you made, and available performance results.
- Strong creative judgment across authentic creator content and polished production, with an understanding of how each earns attention and builds trust.
- A practical understanding of creative strategy and direct-response storytelling, including audience needs, problem and solution framing, product benefits, proof, and offers.
- Strong understanding of advertising performance. You can read creative reports, interpret key metrics in context, and explain how the results should influence the next edit.
- Clear communication and proactive ownership. You can work directly with senior leaders, challenge ideas constructively, and turn feedback into action.
- Experience in supplements, health, wellness, beauty, or another category that requires careful product education is a plus. Experience with TikTok and YouTube creative, expert or athlete talent, and distributed editing teams is also valuable.
What Does Success Look Like in This Role- A team that understands the strategy, receives useful coaching, and delivers stronger work with greater independence.
- Strong edits that accurately execute the creative brief, preserve the talent's authenticity, and make the product's relevance clear.
- Evidence that performance learnings are improving hooks, storytelling, and subsequent iterations, in partnership with Creative Strategy and Paid Media.
- Faster turnaround, fewer avoidable revision rounds, and clear visibility into what is ready, blocked, and launching next.
- A hands-on department leader who produces strong work personally and resolves day-to-day editing decisions with confidence.
- You'll agree goals with the VP of Creative and Growth covering editing quality, reliable output, turnaround, avoidable revision rounds, team development, and the performance of the work.
