5-7 years of experience in performance marketing with a proven track record of scaling across channels and markets.
Experience in building and leading global teams while maintaining hands-on involvement in campaign execution.
Deep expertise in paid media, including audience strategy, creative testing, and optimization techniques.
Strong analytical skills in incrementality, experimentation, and customer economics, with a focus on translating insights into actionable investment decisions.
Experience with AI workflows and automation in marketing, including evaluating outcomes and managing failures.
Technical fluency to effectively communicate and influence stakeholders across various departments.
Proven ability to manage strategic partnerships with major ad platforms and navigate commercial negotiations.
Responsibilities
Set and execute the global performance marketing strategy, focusing on investment allocation based on incremental impact.
Build and lead a global team with expertise in performance marketing, ensuring accountability for results.
Directly engage in campaign strategy and execution, analyzing performance metrics across various dimensions.
Collaborate with Data Science and Finance to measure growth, establish economic guardrails, and inform investment strategies.
Develop AI-driven workflows for creative testing and campaign optimization, ensuring rigorous evaluation processes.
Work with Product Marketing and Creative teams to align audience insights with campaign execution.
Coordinate with Brand media strategy to optimize overall media allocation and share insights across teams.
Foster relationships with major ad platforms to drive innovation and enhance performance.
Benefits
Opportunity to lead a global team in a fast-paced, innovative environment.
Access to cutting-edge tools and technologies in performance marketing.
Collaboration with cross-functional teams including product, engineering, and data science.
Potential for professional growth and development in a leadership role.
Engagement with major ad platforms to influence marketing strategies.
Full Job Description
About the Role
We are hiring a Head of Performance Marketing to lead global paid media and investment allocation across products, audiences, and markets. You will build a global team, partnering closely with product, engineering, data science, and creative to build durable user and revenue growth strategies. Incrementality and marginal returns will guide your investment framework, delivering growth within clear economic guardrails.
This is a hands-on leadership role. You will bring expert campaign and measurement judgment while rethinking how performance marketing operates with AI, automation, and agents. You will both need to IC and build a team already operating at massive scale. Working across technical, product, creative, and finance teams, you will build systems that turn experimentation into better execution and sustained growth.
In this role, you will:
Set the global performance-marketing strategy and operating model, allocating investment based on incremental impact and marginal returns.
Build and develop a global team with deep channel expertise and clear accountability for results.
Work directly on campaign strategy and execution, diagnosing performance across audiences, creative, bidding, and pacing.
Partner with Data Science, Analytics, Growth Product, and Finance to measure incremental growth, establish economic guardrails, and guide forecasting and investment decisions.
Build AI-powered workflows and agents for creative testing, campaign creation, optimization, and analysis, with rigorous evaluation and human accountability.
Partner with Product Marketing, Creative, and Product to translate audience insights and product priorities into effective campaigns.
Coordinate with the Brand media strategy and planning leader to align execution and share learning across Brand and Growth. You will both need to optimize the 'overall' media allocation (i.e. "Brand plus Performance") intelligently.
Drive the partnership with our biggest ad platform partners (e.g. Google, Meta et al) to stay on the cutting edge of performance, and shape their roadmap to drive innovation.
You might thrive in this role if you have:
A track record of scaling performance marketing across channels and markets, delivering incremental user and revenue growth.
Experience building global teams while staying close to campaign execution and technical detail.
Deep paid-media expertise across audience strategy, creative testing, bidding, pacing, and optimization.
Strong judgment in incrementality, experimentation, attribution, and customer economics, with experience translating findings into investment decisions.
Experience personally building or deploying AI workflows and automation, including evaluating results and managing failures.
The technical fluency and communication skills to influence senior stakeholders across Engineering, Product, Data Science, Creative, and Finance.
A practical leadership style: you can set long-term direction, investigate problems, and build better ways to work.
Experience managing strategic media-platform partnerships, commercial negotiations, and measurement integrations.
An ability to, and desire to continue to, operate in the fastest moving environment in the world right now.
About OpenAI
OpenAI is an artificial intelligence research laboratory consisting of the for-profit corporation OpenAI LP and its parent company, the non-profit OpenAI Inc. The company was founded in 2015 by a group of technology leaders, including Elon Musk, Sam Altman, Greg Brockman, Ilya Sutskever, and John Schulman. OpenAI's mission is to develop and promote friendly AI for the betterment of humanity. The company has developed a number of cutting-edge AI technologies, including GPT-3, a language processing system that can generate human-like text. OpenAI has received funding from a number of high-profile investors, including LinkedIn co-founder Reid Hoffman and venture capitalist Peter Thiel.
