About the RoleNeighbor is hiring a Head of Performance Marketing to own paid acquisition across our marketplace and scale revenue at efficient returns. This is a hands-on, player-coach role. You'll work directly with our VP of Marketing and lead a team of three paid performance leads (one each for item storage, vehicle, and supply) to execute, scale, and systematize paid growth.
You'll thrive here if you're a scrappy executor who's as comfortable running Meta campaigns as building forecasts, partnering with the Data team on attribution, and coaching your team. You'll own paid like your own P&L: setting budgets by channel and vertical, owning ROAS and revenue targets, and deciding where the next dollar goes as our budget continues to scale.
Because Neighbor is a two-sided marketplace with dozens of use cases, paid here is a constant flow of persona and theme tests rather than one evergreen campaign. On any given week, the team might be testing classic car storage creative on Meta, capturing high-intent parking searches in New York City on Google, and running home-organizer creator ads for self storage, all while preparing for seasonal peaks like RV and trailer storage. You'll also lead our push up-funnel into CTV and other offline channels, working with media partners and our Data team to measure what's incremental.
This is a high-ownership role at a company disrupting a $500B industry. If you think in numbers and systems and want to build the performance marketing engine for a marketplace that's just getting started, this role could be for you.
Key Areas of AccountabilityPerformance Marketing & Media Buying- Own paid acquisition performance end to end across renter and host demand, with direct accountability for ROAS and revenue growth
- Stay hands-on steering our accounts: architecture, audiences, bidding, budget pacing, and optimizations
- Set channel strategy across Meta, Google, and emerging paid platforms, scaling winners and cutting what isn't working quickly
Creative Strategy & Funnel Optimization- Partner with our Creative team on a high-velocity testing pipeline, using performance data to define direct-response creative briefs and new personas and themes to test
- Partner with vertical product managers on landing page and conversion testing, while running your own paid-only tests
- Identify fatiguing ads and audiences early and keep a steady flow of fresh bets in market
Offline & Upper-Funnel Expansion- Launch and scale CTV, remnant TV, direct mail, and other offline channels, working directly with media partners on planning and execution
- Build testing roadmaps for new channels and prove their impact through geo holdouts, on/off tests, and incrementality reads
- Partner with our Data team on media mix modeling and multi-touch attribution, and use the outputs to reallocate spend
Budgeting & Forecasting- Own the paid P&L: set and manage budgets by channel and vertical in partnership with Finance
- Build performance forecasts, goals, and OKRs, and lead quarterly planning around seasonality so launches are ready before demand peaks
- Deliver clear performance reporting and budget recommendations to marketing and company leadership
Team & Cross-Functional Leadership- Lead and coach three paid performance leads (item storage, vehicle, and supply), raising the bar on speed, rigor, and results
- Partner with Data on conversion tracking and dashboards so every paid channel is measured with confidence
- Partner with Lifecycle and Sales to turn host leads generated by paid into closed supply
Qualifications- 5+ years of hands-on performance marketing experience at a high-growth direct-to-consumer brand or performance marketing agency
- Proven P&L impact: a track record of managing and scaling $5M+ annual paid media budgets with direct accountability for ROAS, CAC, and revenue targets
- Meta mastery: deep, hands-on Meta Ads expertise built through high-volume creative testing, plus strong Google Ads experience
- Analytical rigor: advanced proficiency in performance analysis, forecasting, attribution modeling, and testing
- Technical depth: experience with conversion tracking (pixel and Conversions API), CDP or CRM integrations, and landing page A/B testing
- Experience leading or mentoring paid media buyers
- A builder's bias: you'd rather run the test yourself quickly and get real feedback than write a deck about it. You move fast even with ambiguity
Nice to Haves- Experience launching and measuring CTV, remnant or linear TV, audio, or other offline channels
- Hands-on experience with media mix modeling, geo-holdout, or matched-market tests
- A background in finance, economics, engineering, or another quantitative field
- Marketplace, two-sided, or local-services experience
- Startup experience
Benefits- Stock options
- Medical, dental, and vision insurance
- Generous PTO
- 11 paid company holidays
- 401(k) plan
- Infant care leave
- On-site gym/showers open 24/7
