THE ROLEWe're looking for a
Head of Performance Marketing & Acquisition to build and run our paid growth engine from the ground up - the strategy, the channels, the always-on daily budget, the creative testing, the team, and the compliance guardrails that let us move fast without moving recklessly.
This is a hands-on, builder role, not a "manage an agency and review decks" job. You'll be in the weeds on campaigns and creative while building the team underneath you as we scale.
WHAT YOU'LL DO- Own paid acquisition strategy end-to-end - set the roadmap for user acquisition and be accountable for the CAC, ROAS, and payback numbers behind it
- Deploy and manage a multi-million-dollar, always-on daily budget with full ownership across Meta, Google Ads, TikTok Ads,TikTok Shop, X Ads, programmatic, and emerging crypto-native networks as they become relevant
- Build and lead the team - hire, onboard, and manage the performance marketers and specialists needed to scale aggressively
- Run a systematic, high-velocity creative testing program - sourcing, briefing, and scaling UGC and clipping-style content alongside traditional paid creative that performs
- Build the attribution and measurement infrastructure connecting spend to activation and trading volume, not just clicks
- Partner closely with Legal and General Counsel to make sure every paid campaign fits within our compliance framework - non-negotiable given the regulatory environment we operate in
- Report on and iterate against performance - kill what doesn't work, scale what does, fast
WHAT WE'RE LOOKING FOR- A proven track record owning and scaling paid acquisition at a leading consumer, fintech, or crypto platform - the kind of top companies in the industry known for large, always-on daily budgets - or at an agency that ran growth for products like these
- Hands-on channel fluency across Meta, Google, TikTok, and X, with real experience operating the console, not just reviewing the deck
- A scrappy, high-energy operator mindset - you're hungry, hands-on, and thrive in a fast-paced, resource-lean environment where you're building the playbook as you go, not just running someone else's
- Comfort with ambiguity and pace - you don't need a fully mapped org or process to start moving
- Strong quantitative fluency - you think natively in CAC, LTV, ROAS, and payback period
If you're the kind of operator who'd rather ship the campaign than write the deck about it - this is your role. 
