THE ROLE
pump.fun is one of the most recognised names in crypto and is becoming the place where crypto trades in public. Now we're going mainstream, and out-of-home will play a defining role in getting us there. We want pump.fun to show up in the world's biggest cities in a way people stop for, photograph, post and talk about.
We're hiring our first Head of OOH Media to own this channel end to end. Your job: find the placements, the moments and the ideas that turn a billboard into a headline. You'll choose the sites, make the deals, drive the creative with our in-house team, get it up - and prove what it moved.
This is a builder seat, not a buying desk. No six-month campaign calendar, no committee. When culture moves on, we need a placement live within days. You'll work directly with leadership, creative, product and growth, and what you build becomes how pump.fun shows up in the physical world - starting with the cities that matter most.
WHAT YOU'LL DO
• Own OOH end to end - set the strategy, budget and calendar across every out-of-home format in our priority markets
• Pick sites that earn attention - find the placements that matter for our users and traders - and know exactly why they matter
• Make the deals - negotiate rates, added value and first look at premium inventory
• Make ideas that travel - concept OOH campaigns built to be photographed, posted and covered - a placement that lives for a week on the street and for months online
• Go beyond the billboard - when the moment justifies it, pitch and run the stunt that gets a whole city talking - bold ideas are welcome here, as long as they earn their place
• Move at the speed of the internet - react to market and cultural moments in days; build the partner bench, pre-cleared formats and production pipeline that make that possible
• Run it on the ground - production, installs, permits, legal and brand-safety review, and day-of execution
• Prove what it moved - measure with geo-holdouts, brand and search lift, app installs, social reach and earned media - cut what doesn't work, double down on what does
• Build the playbook - this is the first seat of its kind at Baton; what works in one city becomes how we take pump.fun to the world
WHAT WE'RE LOOKING FOR
• 4+ years in OOH, media or brand marketing with major-market campaigns you can point to on a map
• Deep OOH fluency - formats, inventory, pricing, lead times, permits, and the people who control the best placements
• A negotiator's instinct - you know what premium inventory should cost, where the value is, and how to get it
• Creative judgment - you can brief and push creative, tell a great idea from a loud one, and know what makes people stop and post
• Measurement rigour - you design campaigns to be measured before they launch, and report what a placement delivered in numbers, not adjectives
• Speed and ownership - you thrive with a lean team, tight timelines and decisions made in hours, not weeks
• Culture-native - you live online, understand internet and meme culture, and know how a physical moment becomes a digital one
NICE TO HAVE
• Experience on both the buy side and the sell side of OOH
• An OOH campaign or stunt that earned national press or went viral - and you can tell us exactly why it worked
• Programmatic digital OOH experience
• Crypto, fintech, sports betting, prediction markets or gaming brand experience - or you already use pump.fun
• Getting regulated-category creative (financial services, crypto) approved
Anyone can buy a billboard. We want the person who makes a city talk about it.
HOW WE'LL MEASURE SUCCESS
• First 30 days: the OOH landscape in our priority markets mapped - a ranked inventory and partner list with rate benchmarks, a measurement framework agreed, and the first placement booked
• First 90 days: a flagship campaign live and measured, a fast-turn reactive pipeline in place, and relationships that give pump.fun first look at premium inventory
• First 180 days: OOH a proven, measured brand and growth channel for pump.fun - at least one moment that broke out nationally - and a playbook ready to scale to new cities
COMPENSATION & BENEFITS
• Base salary: $250,000 - $400,000, depending on experience and scope
• Performance-related compensation: Generous bonus structure linked to campaign impact - including token participation depending on level
• Benefits and relocation support: To be confirmed for this role
LOCATION & ELIGIBILITY
• New York preferred, working in person with our growth team.
• For New York-based roles you must be authorized to work in the United States. Please tell us in your application whether you will now or in the future require visa sponsorship.
HOW TO APPLY
Send your résumé and a short example of a model or experiment that changed how advertising budget was spent: the question, your approach, and what moved. Links to papers, talks or code are welcome. No cover letter needed.
https://jobs.ashbyhq.com/batoncorporation/5cdeb84b-39fc-465e-a730-b13b69d2e3d4
If you've ever walked past a billboard and thought "I'd have done that better" - this is your opportunity.
