The Quick Details- Location: Charlotte, NC
- Employment Type: Full Time (W-2)
- Compensation: $100-$140k base salary BOE + Bonus ($125-$185k OTE)
- Benefits: Healthcare, Vision + Dental, 401(k) Match
- Relocation: Distance-based Bonus ($)
THE OPPORTUNITY The Head of Media at Tread is the architect of our current media, brand and content ecosystem. You are responsible for turning the brand, personalities, athlete results and coaching expertise into the most trusted and authoritative pitching education platform in the world.To be direct:
this is not a performance marketing role. If your background is primarily in paidmedia buying, this is not the right fit. We are looking for someone who knows how to build an audience and generate demand through content, not someone who knows how to buy it.
The
Head of Media's job is to:
- Scale Tread's educational content, making it the definitive resource in pitching development worldwide
- Lead the media team, set creative direction, and create content & resources that drive organic demand for Tread's coaching services
- Protect Tread's brand messaging and positioning so every touchpoint reflects Tread's credibility, expertise, and commitment to providing value to our audience
- Build innovative systems, automated workflows, and team infrastructure to create a media machine that can sustainably produce world-class content at scale
This role is not boxed in. We welcome new ideas that can further the brand and mission of helping the next generation of pitchers reach their potential.
WHAT WE EXPECT FROM YOU Responsibilities - Brand & Content - Set and execute the media strategy, translating organic content into lead conversion
- Scale Tread's brand across YouTube, Instagram, X, TikTok, Podcasts and other platforms
- Own consistent brand positioning across all channels and touchpoints
- Oversee production of marketing funnels, lead magnets, email sequences, and conversion-focused content. Collaborate with sales, ops and performance teams to bring these to life
- Optimize content workflows across socials and formats
- Lead ideation and execution of content campaigns/initiatives that support company goals
- Own the content pipeline: ideate, greenlight, and develop video concepts. Know what resonates with our audience and why
- End-to-end oversight of the entire content machine - assist team with creative production, sit in on shoots, review rough cuts, and optimize titles, hooks, thumbnails and copy. Must be willing to get your hands dirty
Responsibilities - People & Infrastructure - Implement SOPs, reporting, and systems that scale. Use AI tools to improve production workflows
- Lead and develop the content/media team day to day: one-on-ones, hiring, performance management, quarterly goals, career development
- Monitor analytics and attribution to inform strategy, not guess at it. Collaborate with the operations team that handles this underlying infrastructure
- Collaborate with sales, operations, and product teams to improve brand positioning and inform strategy
Requirements - 5+ years in content/media leadership roles
- Proven experience building and leading teams of 5-10+ across creative and operations
- College baseball playing experience or an equivalent depth of familiarity with Tread and the pitching development space
- Deep platform fluency, especially YouTube, and including IG, X, Facebook, TikTok
- Experience scaling personal and business brands
- Proficiency in email marketing, funnel systems, and lead generation workflows
- Comfortable hiring, firing, giving direct feedback, and holding people accountable
- Willing to be both hands-on and strategic
- Proficient with AI tools for content production and workflow improvement
What Success Looks Like - Tread is recognized as the definitive source of pitching education content across platforms
- Inbound lead volume and quality improve year over year as a natural result of consistent, high-value content
- The team is functioning, developing, and scaling without bottlenecks or single points of failure
- Creative output increases in volume and effectiveness without proportional increases in headcount
- Attribution and reporting are clean and actionable
- You effectively translate company-level goals into quarterly plans that you are able to fully execute and own at the department level, while reporting outcomes and blockers to leadership on a consistent monthly cadence
COMPENSATION - $100k-$140K base salary plus a performance bonus structure tied to outcomes
- OTE of $125k-$185K+ for a strong performer
- This is not a fixed-ceiling position. As the marketing function matures, the budget grows, and the team scales, compensation scales with it. Your upside is directly tied to what you build
- Final salary will be based on several factors, including relevant prior experience, skills, and expertise
- Full structure discussed on interview. The value of our benefits package is not included in this base, and is in addition to the final figure
BENEFITS Comprehensive benefits package including health, dental, and vision insurance and 401(k) with employer matching. Relocation bonus available.
