About the RoleAI governance is a new category, and the market is deciding which names it remembers and trusts.
You'll report to the CEO and lead marketing through its next stage of growth. This is a player-coach role: you'll build and execute alongside the founders while managing the team that scales it. You'll manage three goals:
- Brand: Thought leadership, content, events, analyst relations, and partners that make Trustible the name people cite in AI governance.
- Demand generation: Close work with Sales to drive high-quality inbound and pipeline growth in enterprise and mid-market accounts.
- Product marketing: Category creation, positioning, and messaging for a complex enterprise platform.
You don't need to be an expert in all three. You do need to know what great looks like in each, and to find people/partners who fill your gaps.
What You'll Do and Bring- Set the strategy. Set marketing strategy with the founders and own the pipeline and ROI targets that follow from it.
- Lead and build a team. Recruit and manage a diverse mix of in-house marketers, contractors, agencies, and partners. You've done this before.
- Own the budget and the numbers. Set KPIs, report on pipeline contribution and ROI by channel, and hold yourself accountable to them.
- Build pipeline with Sales. Partner with Sales and BDAs on targeting, lead quality, and win/loss. You've supported enterprise sales teams closing six-figure deals.
- Use AI GTM tools and agents. Apply them to segmentation, targeting, and advertising. You're already highly proficient.
- Define the category. Shape the narrative and tailor messaging by persona (CAIOs, CIOs, CROs, General Counsel) and vertical. You can explain complex technology to technical and non-technical executives.
- Run the brand engine. Content, analyst relations, events, and partner co-marketing, all working toward one story.
- Take creative risks. Try bold ideas that cut through the noise, measure them honestly, and adjust fast.
You have 8+ years in B2B enterprise software marketing, including 2+ leading teams, strong writing skills, and AI fluency (or a demonstrated ability to get there fast).
Preferred: Experience in AI, GRC, privacy, security, or compliance software. Experience marketing to enterprises. Experience with category creation or analyst relations.
Why Trustible- Own marketing in one of the fastest-growing segments of the AI ecosystem.
- Work directly with an experienced founding team, with real budget and the authority to build your team.
- Join a mission-driven Public Benefit Corporation helping organizations adopt AI safely.
- Competitive compensation, equity options, and benefits.
- Hybrid work environment (in office 2-3 times a week, WFH Mondays and Fridays).
