Head of Marketing

Role Summary:

You are our first marketing hire, and this is a rare role. Instead of inheriting a team or a mature function, you build the initial operating system from zero. You get a remarkable story, a world-class technical team building n-of-1 models, and a canvas to tell it. Tooling handles the repeatable so your time goes to segmentation, storytelling, and taste.

We want someone who can help define the strategy, not run a prescribed one. We expect curiosity, an eagerness to build, and real excitement to use AI and automation to stand up a lean, high-output function. You treat AI as a 10x multiplier, not a threat, and you will have ample coaching to get there.

What you will own:

• Audience segmentation and analytics. The unlock under all of it. You work closely with sales to sharpen our ICP, build the segmentation, and set the messaging framework for each segment, and you hold yourself to the data on whether it worked. The same words do not work on everyone, and you are the person who knows the difference.
• Broker engagement. Turn broker relationships, leads, and CRM data into segmented campaigns, nurture flows, and product notifications that keep brokers active and moving. Sales brings the signals of what is working, product and engineering build the surfaces and workflows that deliver it, and you move fast on the message. It stays productized and cohesive inside the platform, not pulled onto a separate automation path.
• Broker enablement. We grow through brokers, and we win when they win. You build the marketing that makes brokers more successful with their customers and turns that into acquisition for Stand.
• Storytelling and differentiation. Why Stand, and what customers get by being with us. You make the difference clear and make the market and our brokers feel it, not just read it. The ideal is that you partner with us to build a content engine that produces our materials well, at volume, and on brand.
• The agentic operating model. You build it, direct it, and automate the repeatable so the function stays lean and high-output and your time goes to judgment and taste. You hold the bar on everything that ships: on message, differentiated, cleared for compliance.

In your first 30 days, you will produce a brand and segmentation framework, a broker engagement plan with a way to measure it, and the collateral to back both.

Core competencies (Required):

• A zero-to-one builder. You want to create the first marketing operating system at Stand, not inherit a team or a mature function.
• Deeply analytical about audiences. You think in segments, work with sales on ICP and messaging, test, and read results honestly. This is the skill we care about most.
• Experience marketing through a partner or channel (B2B2C), not just direct-to-consumer. You have activated intermediated channels and driven adoption through partners.
• A generalist who can cover multiple surfaces, with real strength in segmentation, lifecycle, and channel activation.
• Strong on storytelling and taste. You can take a complex, technical story and make people feel its weight, without being a brand-first or comms-first marketer.
• Agentic-native by temperament and excited to use AI and automation to build a lean, high-output function. At home in an extremely tech-forward company.
• Seven to ten years in marketing is a good guide, ideally as the first or only marketer at an early-stage company.

Nice-to-have skills:

• Insurance or regulated-industry experience. It helps mostly because it teaches you how to speak to brokers, but a sharp operator can pick that up.
• Experience managing external partners across PR, events, demand generation, or creative. We prefer nimble experimentation to get signal before investing here.
• Performance and paid-channel experience. Useful, but not the center of the role; we run it lean and likely through an agency.

Compensation:

The annual base salary range for full-time employees in this position is $175,000 to $225,000 + meaningful Equity Grant.

Compensation decisions are dependent on several factors including, but not limited to, an individual's qualifications, location where the role is to be performed, internal equity, and alignment with market data.

Benefits:

• Above-market Health, Dental, and Vision coverage
• Weekly lunch stipend
• Flexible time off + holidays
• 401(k) plan
• Commuter benefits
• PAT & MAT Leave
• Short-Term and Long-Term Disability
• Monthly team gatherings
• In-office perks

AI in the Interview Process

Thoughtful use of AI tools is expected and valued at Stand. Candidates should be prepared to discuss how they use AI, how they evaluate its output, and how it informs their work. Strong communication, sound judgment, and the ability to clearly articulate experience and decision-making remain core requirements.

Some parts of the interview process are designed to assess independent thinking, communication, and problem-solving. If you plan to use an AI assistant or LLM during any portion of an interview, please discuss it with your interviewer in advance.

Work Authorization

Candidates must be authorized to work in the U.S. Stand does not sponsor new work visas. We can consider candidates on TN visas, O-1A visas, or H-1B transfers with three years or more remaining.