Responsibilities - Lead RTINGS.com's brand and audience strategy to grow worldwide awareness, trust, and direct demand for our independent testing lab
- Report directly to the president
- Own brand, PR, communications, organic social, SEO, newsletters, and organic audience growth
- Manage and mentor a high-performing marketing team
- Define the long-term Marketing vision, including the capabilities, channels, structure, and initiatives needed to help RTINGS.com grow beyond its current model
- Define and track clear KPIs for brand equity, awareness, and audience growth (e.g., branded search, direct traffic, share of voice, sentiment, top-of-tunnel membership contribution)
- Collaborate with Growth, which owns paid acquisition, conversion, lifecycle, and retention, to make sure Marketing and Growth support the same business outcomes
- Work cross-functionally with Product, Revenue, Operations and other teams to deliver a seamless, high-value user experience
Personality - You love doing research, analyzing, and comparing products. You typically spend weeks doing research before buying something
- You are curious and like to learn
- You like being hands-on, create processes and analyze data
- You have a strong drive, are goal oriented, and well organized
- You like helping people
Qualification/Experience - 8+ years in marketing, branding, PR/communications, social media, SEO, organic audience management roles
- Proven success driving brand awareness for a consumer-facing product or media brand
- Experience leading teams and managing cross-functional initiatives
- Strong grasp of analytics for brand and audience measurement (brand tracking, share of voice, organic and social analytics)
- Background in digital products, apps, or subscription models is a strong asset
Does this position interest you? Don't hesitate any longer, apply and come join our amazing team!
Disclaimer:For Quebec candidates: It is important to note that proficiency in English is required due to the international reach of our company, and the need to interact with users, suppliers, customers, etc., outside Quebec. We thank you for your understanding.Salary
$150,000-$190,000 CAD
