5-7 years of hands-on marketing experience, ideally in a start-up or scale-up environment.
Proven track record of driving measurable growth in PLG SaaS or developer tool products.
Ability to execute marketing experiments independently with minimal resources.
Strong writing skills with a focus on clear, impactful messaging.
Experience marketing to enterprise clients, particularly in PLG contexts.
Comfortable collaborating closely with engineers and designers.
Responsibilities
Develop and coordinate a comprehensive content strategy for marketing channels.
Create, launch, and manage innovative paid and organic marketing campaigns.
Craft messaging that translates technical features into compelling value propositions.
Implement and optimize product-led growth loops to maximize conversions.
Utilize data analytics to evaluate marketing effectiveness and continuously improve initiatives.
Benefits
Competitive salary and equity comparable to Bay Area standards.
Comprehensive health, dental, and vision insurance.
401(k) plan with matching contributions.
Full relocation support and temporary housing for one month.
Annual budget dedicated to learning and acquiring marketing tools.
A significant role in impacting the product's market reach.
Full Job Description
Role Overview
Gumloop is hiring a Head of Marketing to lead the function through its next stage of growth. You will set the marketing strategy, bring the team's work together around clear priorities, and own how Gumloop is positioned and brought to market.
This role leads a multidisciplinary marketing team and partners closely with the founders and leaders across Product, Sales, Growth, and Customer Success. You will set direction, establish an effective operating cadence, and contribute directly when your judgment can materially improve the work.
What You'll Do
Set Gumloop's marketing strategy, translate company priorities into a focused roadmap, and define how success will be measured.
Clarify who Gumloop is for and why it matters by owning our ideal customer profile, category, positioning, narrative, and brand.
Lead planning for major product launches, with clear messaging for individual users and enterprise buyers.
Bring product marketing, brand, content, growth, and demand generation together around shared priorities, clear ownership, and consistent execution.
Partner with Product, Sales, Growth, and Customer Success to turn customer feedback, market insight, and performance data into better marketing decisions.
Set the operating cadence for the function and decide where to invest budget and resources.
Build and develop the marketing team, and personally lead the work where your judgment can have the greatest impact.
What You Bring
Experience leading marketing at a high-growth B2B software company, with clear evidence that your work contributed to company growth.
A track record of building, managing, and developing a multidisciplinary marketing team.
Strong judgment in customer segmentation, category, positioning, messaging, and product launches.
The ability to understand an innovative product and turn it into a clear, differentiated story.
Broad marketing range across product marketing, brand, content, growth, and demand generation, with the ability to connect them into one strategy.
Experience supporting enterprise sales motions.
Sound operating judgment, including the ability to prioritize, allocate resources, and make decisions with incomplete information alongside founders and cross-functional leaders.
Strong writing and creative judgment, with an instinct for marketing that feels authentic to the company and useful to its audience.
Bonus
Experience marketing AI, automation, developer tools, or another technical product.
Experience building or reshaping a marketing function during a period of rapid growth.
Experience using AI and automation to improve marketing workflows and increase the team's leverage.
Benefits
Competitive salary and meaningful equity
Paid time off: 24 days for SF employees
$350 monthly wellness benefit
15 days of temporary remote work flexibility per year
