About This RoleWe are looking for a strategic storyteller and hands-on operator to define the Atlas brand. As the Head of Marketing and Communications, you will own the "Voice of Atlas" across every channel. You will be responsible for synthesizing our successes, market role, and value proposition into a cohesive narrative, and then communicating that story to diverse audiences ranging from customers and unions to legislators and the press.
This is a builder's role. You will immediately task yourself with revamping our digital presence-relaunching our websites and social channels-while simultaneously managing day-to-day product marketing needs. You will draft the emails we send to customers, write the text for our product pages, and manage press outreach. You will take us from a company with a powerful mission to a recognized brand with a defined story, driving engagement for hiring, advocacy, and new signups.
Key Responsibilities- Brand Definition & Strategy: Define and document the Atlas brand story, including our history, value proposition, and market positioning. Create comprehensive brand guidelines that serve as the foundation for all organizational communication.
- Web & Digital Revamp: Lead the complete revamp and relaunch of Atlas.net and DataPrivacy.com. Ensure the web experience aligns with our brand story and speaks effectively to our multiple audiences: new and existing customers (including unions), legislators, advocacy partners, data brokers, and the press.
- The "Voice of Atlas" & Product Marketing: Serve as the primary writer for the company. This includes high-level strategy but also tactical execution: writing customer retention and acquisition emails, crafting copy for product pages, and even refining customer support ticket responses to ensure consistency.
- Press & Media Relations: Manage all incoming press outreach and proactively place stories related to our product, partnerships, and litigation. Draft and issue press releases for significant company moments and aim for consistent coverage in top-tier publications.
- Collateral Creation: Draft and maintain materials for all key stakeholders. This includes assets for hiring (attracting top talent), advocacy (supporting legislative goals), customer success, and business development.
- Social & Third-Party Management: Relaunch and manage our social channels (e.g., LinkedIn) and curate third-party platforms (e.g., Crunchbase) to ensure our digital footprint is accurate and professional.
Qualifications- 7+ years of experience in marketing or communications, preferably with exposure to high-growth startups, legal/privacy sectors, or public sector work.
- Exceptional written communication skills: You must be a strong writer capable of adapting your tone for different audiences-from a judge to a prospective customer.
- Full-stack marketer: You are equally comfortable drafting a high-level brand strategy as you are writing a customer support email or updating a website landing page.
- Technical fluency: Experience managing website revamps, working with UX/UI designers and development teams, and familiarity with product marketing dynamics.
- Experience managing press relationships, drafting releases, and securing coverage.
- Ready for extreme ownership and willing to jump on projects outside your immediate scope and drive them to completion without a playbook.
- A personal interest in giving people power over their personal data and protecting privacy.
Compensation- The expected base salary for this role is $180K - $220K. In addition to the base salary, this role will include an equity component.
Benefits- Medical, dental, and vision insurance for all employees and their dependents
- Monthly transit stipend
- A medical FSA to cover certain out-of-pocket medical, dental, and vision expenses
- Daily in-office lunches
Location- Atlas utilizes a hybrid working model, with employees typically expected to work at least 3 days/week in our New York City office (Flatiron).
