Head of Marketing

Arya Health

$150K — $180K *
Healthcare
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of B2B marketing experience in enterprise software, healthcare technology, vertical SaaS, or AI.
  • Exceptional storyteller and writer.
  • Ability to simplify complex products.
  • Strong understanding of enterprise sales and account-based marketing.
  • Focus on pipeline and revenue generation over standard metrics like MQLs.
  • Credible communicator with senior executives like CEOs and CFOs.
  • Creative judgment with high standards for market content.
  • Customer-obsessed with ability to draft strategic content.

Responsibilities

  • Own the positioning and category creation of Arya.
  • Develop compelling content that reflects customer insights and success stories.
  • Build and present case studies that showcase real outcomes and ROI.
  • Generate demand and create a pipeline in targeted enterprise accounts.
  • Manage Arya's presence at key industry events and organize executive experiences.
  • Oversee product marketing efforts including launches and competitive positioning.
  • Evaluate marketing strategies and grow the team to scale effective tactics.

Benefits

  • Opportunity to lead the marketing strategy of an innovative company.
  • Ability to build and shape a marketing team from the ground up.
  • Engagement with high-level executives and influence in industry events.
  • Hands-on involvement with storytelling and content creation.
  • Focus on real outcomes and ROI instead of just metrics.
Full Job Description
The Role

We're looking for someone who can make Arya impossible to ignore.

You'll own how Arya is positioned, how we tell our story, and how we create demand among the largest healthcare organizations in the country.

This is a builder role. You'll start hands-on and eventually build the team around you.

You'll own:
  • Positioning & category creation: Make it obvious why Arya is fundamentally different from traditional healthcare software.
  • Content & storytelling: Turn our point of view, customer insights, and results into content people actually want to read.
  • Customer marketing: Build case studies and stories that demonstrate real outcomes and ROI.
  • Demand generation: Create pipeline within a focused set of high-value enterprise accounts.
  • Events: Make Arya stand out at the conferences that matter and create our own executive experiences.
  • Product marketing: Own launches, messaging, competitive positioning, and sales enablement.
  • The marketing organization: Figure out what works, then build the team to scale it.
Who You Are

You have 8+ years of B2B marketing experience, ideally in enterprise software, healthcare technology, vertical SaaS, or AI.

More importantly:
  • You're an exceptional storyteller and writer.
  • You know how to make complicated products feel simple.
  • You understand enterprise sales and account-based marketing.
  • You care about pipeline and revenue more than MQLs and impressions.
  • You can communicate credibly with CEOs, COOs, CFOs, and other senior executives.
  • You have strong creative judgment and high standards for what goes into the market.
  • You're obsessed with understanding customers.
  • You're comfortable going from strategy to writing the first draft yourself.
  • You're a builder who thrives when there isn't already a playbook.
What Success Looks Like

Within your first year, Arya has a clear category and narrative, significantly greater awareness among our target customers, a repeatable customer storytelling engine, and a marketing motion that consistently creates enterprise pipeline.

Most importantly, the market starts to associate Arya with the idea that software shouldn't just help healthcare administrators do the work. It should do the work for them.

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