We9re looking for a
Head of Lead Generation to join our growing marketing team. This is a hands-on leadership role for someone who thrives in both
strategic planning and
tactical execution. You9ll be responsible for designing and delivering integrated marketing programs that generate demand, accelerate pipeline, and elevate brand visibility. You9ll collaborate closely with Sales, Product, Content Strategy, and Service to bring go-to-market campaigns to life. Additionally, you will own and oversee:
- Demand Generation & Pipeline Execution
- Design and execute multi-channel campaigns across email, digital, social, paid media, webinars, events, ABM, and partner marketing
- Build and optimize lead acquisition and nurture programs that drive high-quality pipeline.
- Own campaign performance end-to-end-from concept to execution to reporting-with a focus on revenue impact.
- Develop automated workflows and nurture sequences to move prospects and clients through the funnel.
- Campaign Reporting & Analysis
- Track and report on campaign effectiveness, pipeline contribution, conversion metrics, and ROI
- Run A/B tests, analyze funnel friction points, and implement data-driven optimizations.
- Leverage tools like Pardot, Sales Cadencing tools, ZoomInfo, Google Analytics, and Lead Forensics to refine audience targeting and segment strategies
- Own the campaign calendar and enforce a disciplined go-to-market rhythm
- Cross-Functional Alignment
- Act as the day-to-day marketing partner to Sales and Account Management teams ensuring alignment on outreach, lead follow-up, and messaging
- Deliver impactful sales enablement tools including campaign content, email sequences, targeted lists and vertical-specific messaging
- Partner with content, product and SMEs to develop visually compelling, high performing campaign assets
Our ideal candidate:- 10+ years of B2B marketing experience, with 5+ years owning integrated campaign strategy and execution
- Highly motivated, self-starter with proven marketing and lead generation knowledge
- Deep understanding of the buyer9s journey and sales cycles-experience with legal or operations personas in financial services is a plus
- Excellent Communicator, both verbal and written
- Ability to build effective relationships with a wide range of people
- Experience with marketing automation, CRM, and analytics tools (e.g., Pardot, Salesforce, ZoomInfo, Google Analytics)
- Highly motivated, self-directed, and comfortable working in a fast-paced, hands-on environment
What does FRT offer:
- Fun and diverse colleagues
- Free drinks and snacks and free access to onsite gym
- Health, dental, vision
- 401k (with company match)
- Income protection plans (life, AD&D, short- and long-term disability) and access to a suite of voluntary benefit programs
- Close to public transit (walking distance to Wellington T on Orange Line)
- Free parking onsite
This position is based in our Medford, MA, headquarters. You must be comfortable commuting to the office 2/3 days per week.
Compensation: base salary is experience dependent and can range from $125,000-$150,000 a year (based in MA). FRT also offers a competitive annual bonus.
We are not working with agencies for this requisition.
