Head of Industry, Travel & Tourism

WHAT YOU'LL DO

Viant's Travel business is already a major success, with deep adoption across Travel, Tourism, and hospitality. We are now seeking a Head of Industry, Travel to further accelerate our growth in this category by scaling brand-direct demand, expanding agency adoption, and strengthening our travel targeting and measurement solutions.

This role requires 15+ years of advertising experience and a minimum of 7+ years in Travel marketing (brand-direct, agency, or vendor side experience).

The ideal candidate brings a proven track record of driving direct brand relationships in Travel advertising while also collaborating with agencies to influence adoption. They will be responsible for growing category revenue, building out the GTM team, hiring additional Account Directors, Account Managers, and working cross-functionally with Product, Business Development (Data, Measurement, Technology, Supply), and Marketing to solidify Viant as the premier programmatic solution for Travel marketers.
THE DAY-TO-DAY

• Scale Viant's already-successful Travel business by expanding direct brand relationships in tourism, travel, and hospitality.
• Establish Viant as the premier programmatic solution for the category by evangelizing our travel targeting, measurement, and identity solutions.
• Drive greater industry awareness through thought leadership, conference participation, and client education.
• Own and grow brand-direct demand while also supporting the core sales team in driving agency adoption across the Travel category.
• Develop and execute a brand-first GTM strategy that ensures Viant is embedded in key tourism and hospitality marketing budgets.
• Partner with agency teams to help them navigate the evolving Travel programmatic landscape and ensure Viant is the platform of choice.
• Hire, train, and scale a team of Travel-focused sellers to drive continued adoption.
• Define success metrics and manage performance to ensure Viant continues to outpace the market in Travel programmatic growth.
• Serve as the executive face of Viant's Travel business, representing the company at industry events and in high-stakes client meetings.
• Work closely with Product teams to develop new innovative Travel ad products and further enhance Viant's travel targeting, identity resolution, develop new ad products and measurement capabilities.
• Collaborate with Business Development to identify key data, measurement, and supply partnerships that strengthen Viant's Travel offering.
• Ensure Viant's measurement solutions align with tourism and travel marketing objectives and help clients prove ROI.

GREAT TO HAVE

• 15+ years of advertising experience, with a minimum of 7+ years in Travel marketing.
• Expertise in tourism and hospitality marketing, preferably in a brand-direct capacity (will also consider vendor-side and agency experience).
• Deep understanding of programmatic advertising (CTV, Streaming Audio, Online Video, Display, DOOH, and Mobile) and how it applies to Travel brands.
• A proven track record of building brand-direct relationships and scaling programmatic adoption in Travel.
• Experience hiring and leading high-performing GTM teams in adtech, programmatic, or digital media.
• Ability to work cross-functionally with sales, product, business development, and marketing teams.
• Strong analytical and strategic mindset, with the ability to translate industry challenges into advertising solutions.
• Excellent communication and presentation skills, with the ability to evangelize Viant's leadership in Travel programmatic advertising.

LIFE AT VIANT

Investing in our employee's professional growth is important to us, but so is investing in their well-being. That's why Viant was voted one of the best places to work and some of our favorite employee benefits include fully paid health insurance, paid parental leave and unlimited PTO and more.

Base compensation range: $225,000 - $250,000

In accordance with NYS law, the range provided is Viant's reasonable estimate of the compensation for this role. Final title and compensation for the position will be based on several factors including work experience and education.

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About Viant

Viant Technology Inc. (NASDAQ: DSP) is a leader in CTV and AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Viant's omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best AI-Powered Advertising Solution and Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group's AI Excellence Award. Learn more at viantinc.com.

Viant is an equal opportunity employer and makes employment decisions on the basis of merit. Viant prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, reproductive health decision making, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. Viant also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.

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