Head of GTM

Cache Ventures

• $150K — $180K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years in a GTM leadership role with a focus on SaaS
  • Proven experience in developing messaging for enterprise clients
  • Strong background in data-driven marketing strategy
  • Deep understanding of Media, Publishing, and MarTech industries
  • Experience in vertical-specific marketing campaigns

Responsibilities

  • Define and refine the Ideal Customer Profile (ICP) for Media & Publishing
  • Transform positioning into compelling enterprise messaging
  • Equip Sales teams with impactful narratives
  • Develop case studies that effectively drive conversions
  • Execute strategic vertical launches with clear objectives
  • Facilitate alignment between Marketing, Sales, and Product teams
  • Differentiate from typical verification tools through innovative messaging

Benefits

  • Fully remote work environment allowing for global team collaboration
  • Competitive compensation including base salary and performance bonuses
  • Flexible time off policy with no strict tracking
  • Family-friendly policies including paid parental leave and flexible schedules
  • Mental health and wellness support provided
  • Annual budget for home office and productivity enhancements
  • Professional development budget for courses, certifications, and more
  • Access to a cutting-edge tech stack for improved efficiency
  • High-trust and low-bureaucracy company culture promoting open communication
Full Job Description
Now we're installing a Head of GTM to turn founder-driven strategy into repeatable enterprise motion. If you want to "run campaigns," this isn't your job. If you want to own a vertical and shape how a category thinks about deliverability and revenue, keep reading. **Requirements** **What You'll Actually Do** - Define and sharpen our Media & Publishing ICP - Turn positioning into enterprise-grade messaging - Arm Sales with narrative that wins - Build case studies that actually convert - Launch vertical plays (not random campaigns) - Align Marketing 14 Sales 14 Product - Make sure we don't sound like every other verification tool You are the connective tissue. Not the content intern. Not the ad manager. Not the brand mascot. **What You Won't Own** - Sales quotas - Forecast math - CRM hygiene - Operational cadence That's Revenue & Ops. You own direction, positioning, and vertical leverage. **Who This Is For** You might be: - A GTM leader at a growth-stage SaaS - A marketing leader who thinks like a strategist - A revenue-adjacent operator who understands ICP deeply - Someone who has sold into Media / Publishing / MarTech You are: - Comfortable challenging a founder - Obsessed with clarity - Allergic to generic positioning - Energized by vertical domination - Able to turn strategy into motion **90-Day Expectation** - Clear Media & Publishing narrative - Refined ICP definition - Enterprise messaging playbook - Sales enablement overhaul - At least one vertical-specific launch initiative live **Benefits** **Fully Remote Work** Work from anywhere. We're a globally distributed team that optimizes for deep work, autonomy, and output, not office hours. **Competitive Compensation** Strong base salary + performance bonus. We pay for talent and expect high ownership in return. **Flexible Time Off** We operate like adults, take time when you need it. No complicated policies, no counting days. **Family-Friendly Policies** We support parents with: - Paid parental leave - Flexible schedules - Real understanding of life outside work **Mental Health & Wellness Support** We encourage sustainable work (not burnout) and provide access to wellness stipends or services to keep you performing at your best. **Annual Home Office & Productivity Budget** Upgrade your setup - monitors, keyboards, software, whatever helps you work better. **Professional Development** Budget for: - Courses - Certifications - Conferences - Books Anything that helps you grow into a future COO-level operator. **Cutting-Edge Tech Stack** Work with a modern toolset and help shape how our internal systems evolve. **High-Trust, No-Bureaucracy Culture** No politics. No red tape. Just smart people working together to build something meaningful. **Final Filter** If your resume says "brand awareness" more than "revenue impact," this isn't your role. Let's build dominance, not noise.

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