Head of Growth Marketing [REMOTE]

We are hiring a Head of Growth Marketing to own the Upbound funnel end to end. This role reports directly to the VP of Marketing. This is an AI-first role. We are not looking for someone to bolt AI onto a legacy demand generation playbook and build the growth function around AI-native tools and workflows. You will own campaigns, and the systems across our marketing stack. This is a great opportunity to build and operate a stack and growth function that will grow with the organization and support our enterprise and product led motions. What you will own • Full-funnel growth for the Upbound commercial platform, with Crossplane and Modelplane driving open source top of the funnel. • The campaign roadmap and program budget, with regular business reviews alongside marketing and sales leadership. • Paid media. You set the channel mix, the targeting, and the efficiency bar against company and sales targets • Lifecycle marketing and marketing operations, including the marketing automation platform, attribution model, and funnel reporting. • Conversion, organic search, and AI answer visibility across upbound.io, and modelplane.ai • The self-serve motion, from signup through activation to paid conversion, in partnership with the product and engineering organization. • Build and manage a growth team built over several quarters across • Manage and maintain relationships and efficiencies with agencies, and vendors. How you will evolve the growth function • Evaluate, pilot, and adopt AI-native marketing tools. Retire the ones that do not earn their place. • Replace manual reporting with AI-assisted analysis so the team spends its time on decisions instead of spreadsheets. • Compress the campaign production cycle. Audience research, creative variants, landing pages, and iteration should move in days, not weeks. • Build agentic workflows for repeatable work such as list building, enrichment, signal routing, and post-campaign analysis. • Set the standard for how AI-assisted work gets reviewed. Speed matters. So does accuracy in a market of technical buyers who will catch a wrong claim immediately. • Bring a point of view on what happens to the funnel as buyers research through AI assistants instead of search engines, and get us there first. You are a good fit if you • Have 10+ years in B2B marketing, including at least 3 leading growth, demand generation, or acquisition. • Have owned a meaningful program budget and can walk through how you allocated it, what returned, and what you cut. • Are still hands-on. You get into the ad platforms, the automation platform, the dashboards, and the data yourself. • Have already changed how a marketing team works by introducing AI tools, and can describe honestly what worked and what did not. • Are fluent in analytics. You can size an opportunity, design a test, and defend a number in front of the sales team. • Have marketed to technical buyers, ideally platform engineers or infrastructure teams. • Have built or managed a small team. • Work well with autonomy and know when to ask for support. It is a plus if you • Have worked in open source, developer tools, cloud infrastructure, or AI infrastructure. • Have run growth for a sales-led and a self-serve motion at the same company. • Have used intent data and account signal tools. • Have shipped something yourself with AI. A workflow, a script, an internal tool, an agent. • Have contributed to a technical community rather than only marketed to one. #LI-REMOTE At Upbound, you'll help shape the systems and strategies that drive predictable, scalable growth in a product-led company embracing usage-based models. If you're excited to build from the ground up, work with cutting-edge cloud technologies, and directly impact how revenue is generated and scaled-this is your seat at the table.