Head of Growth
Employment Status: Full-Time, Benefits Eligible
Location: On-Site at NEW Gymreapers' HQ in Nampa, ID (20 mins outside of Boise, ID)
Reports To: VP of Marketing
Position Overview:
The Director of Growth will be responsible for driving Gymreapers' growth through innovative strategies, data-driven insights, and cross-functional collaboration. This role will focus on identifying and capitalizing on new opportunities to grow our customer base, optimize user acquisition, and increase revenue. The ideal candidate will have experience in digital marketing, e-commerce growth, and scaling businesses within the fitness or consumer goods space.
Key Responsibilities:
- Growth Strategy: Develop and implement comprehensive growth strategies to accelerate Gymreapers' customer acquisition, retention, and revenue growth. Focus on both short-term and long-term goals to drive scalable, sustainable growth.
- Data Analysis & Insights: Leverage analytics and market research to evaluate customer behavior, identify trends, and measure the effectiveness of growth campaigns. Continuously optimize strategies based on data insights.
- Cross-Functional Collaboration: Work closely with the marketing, product, and sales teams to ensure alignment on growth initiatives. Provide leadership and mentorship to teams involved in growth-related projects.
- Customer Acquisition: Oversee paid and organic channels to drive new customer acquisition, including digital advertising (e.g., Google Ads, Facebook, Instagram), SEO/SEM, affiliate marketing, and influencer partnerships.
- Retention & Engagement: Develop strategies to improve customer retention, including email marketing, loyalty programs, and targeted campaigns to maximize lifetime value.
- E-commerce Optimization: Optimize Gymreapers' online presence, including the website and product pages, to improve conversion rates, drive traffic, and increase sales.
- Growth Forecasting & Budgeting: Set and manage growth-related budgets, ensuring resources are allocated effectively to achieve ambitious growth targets. Track performance against KPIs and report regularly to leadership.
- Team Leadership: Build and lead a high-performing growth team, fostering a culture of innovation, collaboration, and accountability.
Qualifications:
- Bachelor's degree in Business, Marketing, or a related field. MBA preferred.
- Minimum of 7 years of experience in growth, digital marketing, or e-commerce, with a proven track record of driving measurable results in a consumer-facing brand.
- Strong understanding of growth strategies, including digital marketing, customer acquisition, retention, and product scaling.
- Experience in the fitness industry or with e-commerce brands is highly desirable.
- Proficient in data analysis tools (Google Analytics, CRM platforms, etc.), A/B testing, and optimizing conversion funnels.
- Strong leadership and team management skills, with the ability to work cross-functionally and drive alignment across departments.
- Excellent communication, project management, and problem-solving skills.
- Highly analytical, results-driven, and comfortable with making data-backed decisions.
Benefits/Perks:
- Competitive Pay
- Company paid holidays
- Paid Time Off (PTO)
- Gymreapers on-site gym!
- Newly renovated HQ!
- 401(k) with up to a 4% employer match
- Life Flight Program, Voluntary
- Employee Assistance Program
- 50% Employee Discount
- 100% Employer Paid: Medical, Dental and Vision
- 100% Employer Paid: Short-term and Long-term disability - life insurance for both employee and spouse/dependents
- Health Savings Account (HSA) employee option
