12+ years of senior marketing leadership experience, preferably in regulated gaming or betting
Experience in emerging markets, particularly with cash-based or first-time customers
Proven ability to integrate retail and online marketing strategies
Experience building marketing plans and KPI frameworks from scratch
Strong autonomy and conviction in decision-making
Multi-market leadership experience managing local marketing teams or agencies across countries
Nice to have: Marketing experience in financial services, remittances, or mobile money
Nice to have: Experience in telecoms or consumer categories in emerging markets with retail distribution
Nice to have: Multilingual abilities, especially in French or Spanish
Responsibilities
Establish and evolve brand architecture for financial services and gaming products
Own and write global integrated marketing plans aligned with Product, Operations, and Finance
Build and lead a marketing team, overseeing hiring efforts globally
Integrate physical retail and digital marketing strategies
Measure and report on top-level KPIs including NPS and ROI to executive leadership
Manage relationships with global agencies and oversee internal communications
Benefits
401k with a match
Medical Insurance
Dental Insurance
Vision Insurance
Competitive compensation and equity
Flexible PTO encouraging a minimum of 14 days
In-office lunch, team events, and a strong company culture
Full Job Description
About the Role
As Head of Group Marketing, you will own Nclusion's brand portfolio and the marketing plan for every market we operate in, and shape how we deliver financial services and gaming products to underserved markets.
This role is part brand strategy, part planning, part in-market leadership. You will build the function from scratch and run it independently: set the plan, bring it to leadership with conviction, and adapt it based on input. Reporting to Nclusion's COO, you'll work with US and Global teams to establish the marketing function - making hires that own verticals in depth and support day-to-day functional direction with in-market teams who localize that work.
What You'll Do
Establish & evolve brand architecture - Define the global and regional brand portfolio and positioning across our financial services and gaming products.
Own global integrated market plans - Write annual and quarterly integrated global marketing plans (brand, retail, digital, budget) aligned with Product, Operations, and Finance.
Build & lead your team - Identify the verticals and scale for your team to operate within regionally & locally, and oversee hiring efforts to staff globally.
Integrate retail and online - Connect our physical retail and agent footprint with digital acquisition and retention.
Measure impact - Set and track top-level KPIs including NPS, brand health, sales impact, total ROI; report results to executive leadership & the board.
Run global agencies and internal comms - Own brand & creative agency relationships and non-HR internal communications.
What You Bring to the Table
12+ years of experience in senior marketing leadership, ideally in regulated gaming or betting - You understand how gaming marketing differs from FMCG or telecoms, including its regulatory limits.
Emerging markets experience - You have led marketing teams working in developing economies, for cash-based or first-time customers.
Retail & online integration - A track record of campaigns that drive both in-store activity and digital conversion.
Builder from zero - You have built marketing plans and KPI frameworks from scratch, not inherited them.
Autonomy and conviction - The ability to work without a playbook, make a recommendation, defend it, and incorporate pushback.
Multi-market leadership - You have managed local marketing leads or agencies across several countries.
Nice to have: Marketing experience in financial services, remittances, or mobile money.
Nice to have: Experience in telecoms or other consumer categories in emerging markets with retail distribution.
Nice to have: Multilingual working ability, French or Spanish are of particular value today!
Benefits and Perks
401k with a match!
Medical Insurance
Dental Insurance
Vision Insurance
Competitive compensation & equity - We believe in sharing success.
Flexible PTO - We focus on impact, not tracking vacation days. We encourage a minimum of 14 days.
