We're looking for a commercially minded, hands-on operator to own the customer journey from first click to membership.
About the role
As Head of Ecom & Lifecycle, you will lead the website, landing pages, offers, quiz and personalization pathways, conversion funnels, and the acquisition-to-membership lifecycle. You will set the strategy, but you will also be close to the work: shaping hypotheses, shipping experiments, reading the results, and improving the experience.
What you'll own
• The end-to-end customer journey from acquisition touchpoint through membership
• Website and landing page conversion strategy and execution
• Offer strategy, packaging, positioning, and testing
• Quiz and personalization pathways that connect customer needs to the right experience
• Lifecycle programs for prospects who show intent but do not immediately become members
• A rigorous CRO and experimentation roadmap, including prioritization, measurement, and learning
• Cross-functional execution with Growth, Product, Brand, Creative, and other teams
What we're looking for
• 5-8+ years of relevant experience, with scope comparable to a traditional director-level role
• Deep experience across ecommerce, CRO, lifecycle, or growth, ideally owning more than one part of the funnel
• A strong track record of personally shipping landing pages, offers, experiments, quizzes, or lifecycle flows
• Excellent commercial judgment and the ability to turn customer insight into clear hypotheses and experiences
• Strong quantitative instincts and comfort using data to prioritize and evaluate work
• A hands-on builder who can set direction, move quickly, and collaborate across functions
This role is for someone who wants broad ownership of a critical growth surface and is excited to build the system, not only manage it.
We're proud to be a global team and welcome talent from around the world. We offer visa sponsorship and can support relocation to the United States for the right candidates. Much of our team is international, and we're committed to building a team of top-tier talent.
