Head of Direct Sales

Haven Energy - Head of Direct Sales

Overview

We're looking for a Head of Direct Sales to own and grow Haven's sales engine. You'll lead a high-performing sales team, build the processes that optimize execution, and use data as your primary tool for coaching, accountability, and growth. The right candidate is a modern revenue operator - someone with energy sector fluency, a builder's mindset, and a hands-on approach to every challenge.

What you'll do

• Sales Team Leadership
• Lead, coach, train, and develop a high-performing sales team in a fast-paced environment
• Set clear expectations, run effective cadences, and hold the team accountable to monthly and quarterly results
• Build a culture of transparency, hustle, and continuous improvement
• Sales Planning
• Recruit and onboard top talent while optimizing team structure as the organization scales
• Plan team infrastructure to address dynamic programs, regions, and market needs
• Effectively convert leads from a multi-channel acquisition approach - from direct mail and cold outreach to database mining and coordinated marketing campaigns
• Data-Driven Performance Management
• Own the sales dashboard - build it, maintain it, and use it to run the business
• Translate data into clear initiatives that motivate the team and diagnose performance issues early
• Lead weekly and monthly business reviews grounded in meaningful metrics, not vanity stats
• Revenue Strategy
• Partner with leadership to set and refine revenue targets, forecasts, and growth strategies
• Identify market opportunities and translate them into actionable sales plays
• Collaborate cross-functionally on pricing, product positioning, and go-to-market decisions
• Training & Process Ownership
• Own and continuously improve sales processes; partner cross-functionally to iterate fast
• Maintain operational infrastructure - CRM, phone and SMS platforms - and drive tooling improvements as needs evolve
• Create team training materials, coach and develop effectively, and ensure consistent delivery across the organization

What we are Looking For

• 8+ years leading a direct-to-consumer sales team and driving measurable results
• 5+ years experience in solar, energy storage, or adjacent clean energy - you speak the language, understand the product landscape, and build trust quickly with teams and customers
• Genuine data fluency - you pull your own reports, build your own views, and never wait on someone else to answer a question the data can
• Builder's mindset: you've created processes and playbooks from scratch, not just inherited them
• Demonstrated expertise across the full sales org - inside sales, outside sales, SDRs - with strong lead conversion across multiple channels
• Strong communicator who can turn complex data into a story anyone can act on

What WIll Set You Apart

• You're energized by building structure where little exists - not just maintaining what's already working
• You actively leverage AI tooling, from dashboards to presentations
• You've thrived in growth-stage environments where resourcefulness and adaptability matter as much as experience
• You operate independently inside a CRM or BI tool - HubSpot, Metabase, or similar - no analyst required
• You're known for making your team better, not just your own numbers
• You have a healthy obsession with data-driven results - close rates, pipeline conversion, and lead optimization

What This Role Is Not

This role isn't for someone who leans on a traditional solar sales playbook, expects a defined territory and quota structure handed to them, or needs established infrastructure before contributing. Industry experience is a foundation - not the ceiling. We want a sales leader whose identity is defined by how they operate, how they develop people, and how they use data.

Why Join Us?

At Haven Energy, you'll have the opportunity to lead a transformative business to build a more resilient energy infrastructure. You'll work with a passionate team, enjoy a collaborative work environment, and have opportunities to grow and shape the future of DER deployments. Haven offers competitive salaries, equity ownership, performance bonuses and a flexible work environment.