Job DescriptionThe Head of Direct Measurement, Payment & Card Services (PCS), is responsible for leading the measurement strategy, data standardization, and performance reporting infrastructure across all PCS marketing functions. This leader will establish a consistent measurement framework that enables teams to evaluate marketing effectiveness, optimize investments, and connect marketing activities to cardmember and business outcomes.
Partnering across PCS Marketing, Enterprise Analytics, Data & Technology, Finance, Product, and Business Line leadership, this role will create common KPI definitions, standardized reporting methodologies, and self-service dashboards that provide a single source of truth for marketing performance.
The ideal candidate combines deep expertise in marketing measurement, analytics, and data governance with the ability to influence across a highly matrixed organization and drive adoption of enterprise standards.
Key ResponsibilitiesLead PCS Measurement Strategy- Define and execute the measurement vision and roadmap for PCS Marketing.
- Establish a consistent framework for measuring performance across acquisition, onboarding, engagement, retention, loyalty, and portfolio marketing.
- Ensure measurement practices align to PCS growth objectives and key business outcomes.
- Serve as the senior leader responsible for advancing measurement maturity across the organization.
Build Enterprise Measurement Frameworks- Develop and maintain a standardized PCS marketing measurement framework that can be applied consistently across all marketing teams.
- Define common KPI hierarchies, success metrics, reporting cadences, and performance scorecards.
- Establish standards for campaign measurement, attribution, incrementality testing, experimentation, and performance reporting.
- Create measurement playbooks that enable teams to evaluate marketing investments consistently.
Standardize Data & Reporting- Lead efforts to standardize marketing data definitions, taxonomy, KPI calculations, and reporting methodologies across PCS.
- Partner with Enterprise Data, Technology, and Analytics teams to improve data quality, governance, and accessibility.
- Ensure a consistent source of truth exists for marketing performance reporting.
- Drive simplification and elimination of duplicate or conflicting measurement approaches.
Dashboard & Analytics Enablement- Lead development of enterprise dashboards and reporting tools supporting marketing leaders and analytics teams across PCS.
- Partner with Analytics and Business Intelligence teams to design intuitive, actionable self-service reporting solutions.
- Ensure dashboards provide visibility into marketing effectiveness, customer behavior, business outcomes, and investment performance.
- Create executive reporting solutions that support strategic decision-making and operating reviews.
Cross-Functional Leadership & Collaboration- Collaborate closely with Portfolio Marketing, Direct Marketing, Loyalty, Small Business, Analytics, Finance, Risk, Product, and Technology teams.
- Build alignment around measurement standards, priorities, and governance processes.
- Influence senior stakeholders to adopt common frameworks and methodologies.
- Act as the connective leader across teams responsible for performance, insights, and business growth.
Performance Insights & Optimization- Translate complex performance data into clear business recommendations for senior leadership.
- Identify opportunities to improve marketing effectiveness through deeper measurement and analytics.
- Foster a culture of accountability, experimentation, and continuous optimization.
- Leverage emerging analytics capabilities, AI, and automation to improve measurement efficiency and insights.
Required Experience- 12+ years of experience in marketing analytics, measurement, business intelligence, performance management, or related disciplines.
- Proven track record building enterprise measurement frameworks and KPI governance models.
- Experience leading large-scale data standardization and reporting initiatives.
- Demonstrated success partnering across marketing, analytics, technology, and business teams.
- Experience translating analytics into executive-level business recommendations.
Leadership Competencies- Strategic thinker with strong business acumen.
- Ability to influence and drive alignment without direct authority.
- Exceptional communication and executive storytelling capabilities.
- Strong change leadership and stakeholder management skills.
- Passion for creating scalable processes, frameworks, and operating models.
Preferred Experience- Financial services, payments, loyalty, or credit card marketing experience.
- Expertise in marketing attribution, incrementality, experimentation, customer analytics, and performance measurement.
- Experience with modern BI and visualization platforms.
- Familiarity with customer lifecycle marketing and profitability measurement.
Success MeasuresWithin the first 12-18 months, this leader will:
- Establish a PCS-wide marketing measurement framework with consistency across the organization.
- Standardize KPI definitions and reporting methodologies across PCS
- Deliver enterprise dashboards used consistently by PCS leaders and analytics partners.
- Create measurement governance processes that improve confidence in reporting.
- Increase visibility into marketing contribution to acquisition, engagement, spend, retention, and profitability.
- Enable faster, more informed investment decisions through consistent and actionable measurement practices.
Benefits:Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Review our full benefits available by employment status here.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $149,515.00 - $175,900.00
Posting may be closed earlier due to high volume of applicants. 
