Head of Demand Generation

We need a Head of Demand Generation to build and scale the paid, programmatic, and AI-powered engine that drives pipeline and revenue for Pattern. You'll own multi-channel demand strategy from paid search and social to programmatic, retail media, and emerging AI-driven acquisition tactics and turn data into growth. This is a full-time role and will work a hybrid schedule based in Lehi, UT. What is a day in the life of a Head of Demand Generation? • Build and execute a multi-channel demand generation strategy across paid search, paid social, programmatic, retail media, and emerging AI-driven acquisition channels • Own the demand gen budget, allocating spend across channels based on performance data and reallocating in real time to maximize pipeline and revenue • Partner with the Head of Product Marketing to align campaign messaging, positioning, and launch timing with the broader go-to-market strategy • Evaluate and implement AI tools for campaign optimization, audience targeting, creative testing, and personalization at scale • Partner with the Director of Marketing Technology and Development to build automated lead scoring, nurture, and attribution workflows across the MarTech stack • Analyze full-funnel performance data - CAC, ROAS, MQL-to-SQL conversion, pipeline velocity - to double down on what's working and cut what isn't • Lead, coach, and grow a team of demand gen specialists and channel managers What will I need to thrive in this role? • 10+ years of experience in demand generation, growth marketing, or performance marketing, including at least 3 years in a leadership role • Deep, hands-on expertise across paid channels: Google Ads, Meta, LinkedIn, programmatic/display, and retail media with a track record of scaling spend profitably • Working knowledge of how to apply AI and machine learning tools to campaign optimization, creative production, personalization, and predictive targeting • Fluency in marketing analytics and attribution (GA4, multi-touch attribution, marketing mix modeling) and comfort making budget calls from the data • Experience with a modern MarTech stack (marketing automation, CRM, ABM platforms) and the ability to partner closely with marketing technology teams • Proven ability to manage a multi-million dollar paid media budget across multiple channels simultaneously • Bachelor's degree in Marketing, Business, or a related field, or equivalent experience What does high performance look like? • Pipeline and revenue targets are consistently hit or exceeded, with CAC and ROAS improving quarter over quarter • New channels, tools, and AI applications are tested methodically, with clear before/after data backing every scaling decision • Campaign performance is communicated proactively and clearly to the CMO and cross-functional partners, with no surprises at quarter's end • The demand gen team operates with increasing autonomy and ownership as processes and playbooks mature What does success look like in the first 30, 60, 90 days? • First 30 days: Learn Pattern's brand portfolio, current demand gen stack, channel mix, and reporting cadence. Meet with the CMO, Head of Product Marketing, Director of Marketing Technology and Development, Creative Director, and Director of Event Marketing to understand priorities and dependencies. Audit current paid channel performance and identify quick wins. • First 60 days: Launch the first round of campaign optimizations and at least one AI-powered pilot (e.g., AI-assisted creative testing or audience modeling). Present a channel investment plan to the CMO with reallocation recommendations backed by data. • First 90 days: Own a documented demand gen strategy and budget plan for the next two quarters. Deliver a measurable improvement in at least one core metric (CAC, ROAS, or pipeline volume). Begin building out the team structure needed to scale. What is the team like? • You will work with the Head of Product Marketing, Director of Marketing Technology and Development, Creative Director, and Director of Event Marketing, and be supervised by the Chief Marketing Officer. You will also be mentored by the Chief Marketing Officer and meet with them on a regular basis to discuss your performance. This team is data driven and results oriented. You will collaborate regularly with members of your team to implement actionable solutions. Ideas and input are encouraged from all members. Sounds great! What's the company culture? • Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern's processes and outcomes. • Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data. • Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner's expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern. • Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners. What is the hiring process? • Initial phone interview with Pattern's talent acquisition team • Video interview with a hiring manager • Onsite interview with a panel of department leaders • Professional reference checks • Executive review • Offer How can I stand out as an applicant? • Discuss professional accomplishments with specific data to quantify examples • Provide insights on how you can add value and be the best addition to the team • Focus on mentioning how you would be partner obsessed at Pattern • Share experience on any side projects related to data and analytics Why should I work at Pattern? Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in having fun and balancing our lives, so we offer awesome benefits that include: - Unlimited PTO - Paid Holidays - Onsite Fitness Center - Company Paid Life Insurance - Casual Dress Code - Competitive Pay - Health, Vision, and Dental Insurance - 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.