The roleWe're hiring a Head of Demand Generation to own pipeline creation at Broccoli.
Your job is to build and scale the systems that generate high-quality pipeline for the sales team.
We want someone highly analytical, deeply experiments-driven, and obsessed with figuring out what actually drives revenue. This is not a traditional "manage agencies and report on MQLs" marketing role.
You should constantly be testing:
- Channels
- Messaging
- Funnel conversion
- Outbound motions
- Paid campaigns
- Events and partnerships
- AI-powered automations and workflows
You'll work closely with the founders, sales team, and RevOps to build the growth engine behind Broccoli's next stage.
What you'll own- Pipeline generation across SMB, mid-market, and enterprise
- Demand gen strategy and execution across inbound + outbound
- Funnel optimization and conversion improvement
- Experimentation across channels, messaging, and GTM motions
- Attribution, CAC, pipeline reporting, and performance metrics
- AI-driven growth systems and automations
- Hiring and scaling the demand gen function over time
Who we're looking forMust-haves- Strong analytical and growth mindset
- 8+ yrs of proven track record driving B2B pipeline
- Highly experiments-driven
- AI-native and excited about using AI to scale execution
- High-agency and fast-moving
- Comfortable operating strategically and hands-on
- Excited to work in-office five days a week
Strong plus- Experience at a high-growth Series B/C startup
- Vertical SaaS or SMB software experience
- Experience building both inbound and outbound pipeline systems
- Founder/operator mentality
Not a fit- Brand marketers without pipeline ownership
- People optimized around MQLs over revenue
- Managers who mainly coordinate agencies instead of executing
