The teamYou'll lead a team of three specialists - a Video Content Manager, a Brand Designer, and a Written Content Manager - sitting within the Marketing department and reporting directly to the CRO. You'll work in close partnership with the Head of GTM, RevOps, Sales, and Customer Success, operating at the heart of a cross-functional organization where brand and revenue are expected to move together.
The roleThis role has a clear commercial mandate: build a recognizable brand, grow an engaged ICP audience across LinkedIn, YouTube, and Podcast, and make that audience a measurable contributor to revenue. You'll own the editorial strategy end-to-end - defining the point of view, holding the voice, and ensuring everything that ships under the Agorapulse name looks and reads like one company. At the same time, you'll be the primary interface between Brand and GTM, ensuring demand gen gets what it needs to execute without compromising editorial coherence.
What you'll do- Define and defend a documented editorial strategy - themes, angles, point of view - executed consistently across channels, and activate a roster of internal and external voices (executives, customer advocates, partners) so the brand is carried by a system, not a single person
- Own audience growth as a business outcome: set targets across owned and ecosystem accounts, translate engagement metrics into pipeline language, and co-build the attribution narrative with GTM and RevOps
- Lead and develop a team of three specialists, maintaining clear expectations, explicit priorities, and a culture of high standards and shared accountability
- Run the Brand 12 GTM interface - producing landing pages, ad creative, nurture sequences, and sales-enablement assets that execute GTM briefs without diluting the brand voice, with weekly rituals to keep both sides aligned and unblocked
Who you are- Proven experience in a 360 Content position, in a B2B environment, with a track record of building audience as a measurable business asset
- Able to develop and defend an editorial strategy with data and reasoning - holding the line on voice while staying a genuine partner to GTM and leadership
- Experienced managing content and creative specialists, with a coaching mindset and the ability to make firm decisions when needed
- Fluent in both editorial and commercial language: you can talk ICP reach and signal quality in the same breath as brand voice and content formats
- Fluent in English, French is a plus
- Comfortable with AI writing and production tools, CMS, social media management platforms, and analytics tools
Our recruitment processOur Talent Acquisition Specialist will guide you through every step of the process:
- First interview with our Talent Acquisition Specialist (30 min)
- Interview with the transitional Head of Content (60 min)
- Interview with our CRO, the hiring manager (45min)
- Culture fit interview with our CEO (45 min)
- Reference call
