The COOL Company

Head of Channel Partnerships, COOL AI

The COOL Company$150K — $180K *
Miami, FL 33186In-Person
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years in channel partnerships, alliances, or business development, ideally in B2B SaaS or AI/ML sectors
  • Proven record of scaling partner programs with significant ARR contribution ($10M+)
  • Skilled in managing partnerships with VARs, GSIs, ISVs, and tech alliances
  • Strong negotiation skills for structuring and managing deals with major partners
  • Excellent communication skills with the ability to engage C-suite stakeholders
  • Experience with CRM and PRM tools like Salesforce or PartnerStack

Responsibilities

  • Define and lead the US channel partner strategy focusing on market expansion
  • Develop a 12-24 month roadmap for partner recruitment aligned with revenue goals
  • Establish and report KPIs for the channel program to the CRO quarterly
  • Recruit strategic partners and lead commercial negotiations for agreements
  • Improve the partner onboarding experience for effective selling within 30 days
  • Create a scalable partner enablement program with training and resources
  • Deliver against revenue targets sourced and influenced by channel partnerships

Benefits

  • Health, Dental and Vision Insurance
  • Annual Performance Bonus
  • Paid Time Off
  • Company Holidays
  • Flexible work schedule
  • 401k
Full Job Description
About the Role

COOL AI is on a mission to make artificial intelligence accessible, intuitive, and impactful for every business. As we scale our go-to-market engine, channel partnerships are a strategic growth lever-enabling us to reach new markets, verticals, and customer segments faster than a direct-only model could.

The Head of Channel Partnerships will own the full partnership lifecycle: strategy, recruitment, enablement, co-selling, and revenue performance. You will build and lead a high-performing partnerships team, work cross-functionally with Sales, Marketing, Product, and Legal, and be the internal and external face of COOL AI's partner ecosystem. This is a player-coach role for someone who loves closing big deals AND developing the systems, people, and playbooks to scale.
Qualifications
Required
  • 8+ years in channel partnerships, alliances, or business development-preferably in a B2B SaaS or AI/ML company
  • Proven track record of building and scaling a partner program from early stage to meaningful ARR contribution ($10M+ influenced or sourced)
  • Experience recruiting, structuring, and managing partnerships with VARs, GSIs, ISVs, and technology alliances
  • Strong commercial acumen: you can structure deals, negotiate contracts, and manage co-sell motions with large channel partners
  • Excellent communication and executive presence-you're comfortable presenting to C-suite stakeholders internally and externally
  • Proficiency with CRM and PRM tools (Salesforce, PartnerStack, Impartner, or similar)
  • Experience working in a US-based entity with an understanding of US go-to-market dynamics
Preferred
  • Experience in the AI, ML, or data infrastructure space
  • MBA or equivalent advanced degree
  • Prior team-building experience (hired and led a partnerships team of 3+)
  • Familiarity with AWS, Google Cloud, or Azure marketplace and co-sell programs
  • Track record of working with SI partners on large enterprise implementations
Responsibilities & Duties
Strategy & Planning
  • Define and own the COOL AI channel partner strategy for the US market, including partner tier model, target partner profiles, and go-to-market priorities
  • Develop a 12-24 month partner recruitment roadmap aligned to revenue and market expansion goals
  • Establish KPIs for the channel program (sourced ARR, influenced ARR, partner-attached deals, partner-sourced pipeline) and report to CRO quarterly
Partner Recruitment & Onboarding
  • Identify, recruit, and sign strategic partners including VARs, managed service providers, GSIs, and technology ISVs
  • Lead all commercial negotiations for partnership agreements, working with Legal and Finance
  • Design and continuously improve the partner onboarding experience, ensuring partners can sell COOL AI effectively within 30 days of signing
Partner Enablement & Co-Selling
  • Build and maintain a partner enablement program including sales training, certification tracks, co-marketing assets, and a partner portal
  • Work closely with COOL AI AEs on co-sell motions-setting rules of engagement, joint account planning, and deal registration
  • Coordinate with Marketing on partner-focused demand generation, events, and co-branded content
Revenue Ownership
  • Own and deliver against a channel-sourced and channel-influenced revenue target
  • Forecast partner pipeline weekly with accuracy; escalate blockers proactively
  • Manage partner incentive programs (rebates, MDF, SPIFs) within approved budget
Team & Operations
  • Hire, develop, and lead a partnerships team as headcount is approved (initial hire: Partner Success Manager and Partner Marketing Manager)
  • Select and administer PRM software to manage partner records, deal registration, and enablement content
  • Create and maintain a Partner Playbook documenting COOL AI's partner rules of engagement, processes, and best practices
Professional Competencies
Strategic Thinking

Able to synthesize market signals, competitive intelligence, and internal data to build a partner strategy that is differentiated and durable. Sees around corners and anticipates how the ecosystem will evolve.
Commercial Excellence

Highly skilled negotiator who can structure win-win agreements. Understands unit economics and total-contract-value thinking. Balances partner incentives with COOL AI margin requirements.
Relationship Building

Builds authentic, trust-based relationships at all levels-from SDRs at a VAR to the CRO at a GSI. Maintains a strong personal network in the partner ecosystem.
Cross-functional Leadership

Operates as a connective tissue between Sales, Marketing, Product, and Legal. Can influence without authority and drive alignment across competing priorities.
Execution & Accountability

Sets clear goals, builds operational rigor, and holds the team and partners accountable to commitments. Uses data to diagnose and improve performance.
Communication & Presence

Exceptional written and verbal communicator. Can distill complex information into crisp narratives for diverse audiences. Compelling presenter and storyteller.
Cultural Competencies
  • Must be able to work primarily between the hours of 9:30 AM - 6:30 PM ET
  • Must have a player/coach mentality, willing to both execute and lead
  • Ability to juggle multiple projects concurrently and set and meet deadlines
  • Skilled at receiving and providing direct feedback
  • Collaborative mindset and great teamwork skills
  • Entrepreneurial & adaptable; great learning skills
  • Curious, research-minded, data-informed
  • Able to search for possible solutions and apply them
  • Creative confidence
  • Proactive communicator
  • A sense of humor and a love of online culture
  • Thrives in a start-up culture
Benefits
  • Competitive Salary
  • Health, Dental and Vision Insurance
  • Annual Performance Bonus
  • Paid Time Off
  • Company Holidays
  • Flexible work schedule
  • 401k


Department Sales Locations US Team Remote status Fully Remote Employment type Full-time

About The COOL Company

Advertising, Connected and Powered by AI The COOL Company brings together the core tenants that power modern omnichannel advertising—creative generation, media activation, and measurement and performance optimization into one unified ecosystem. Instead of stitching together point solutions, our customers operate from a single AI-powered platform built for speed, clarity, and performance across channels. Years of strategic acquisitions and continuous innovation has brought proven global technology under one roof, eliminating the fragmentation that holds advertising back. For our customers, that means one trusted partner and a clear path from impression to impact.
Learn more about The COOL Company
Size
50 employees
Industry
Founded
2012

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