About This RoleLapel is building a new category of software, and how the market understands it starts with how we talk about it. You'll own the voice, narrative, and external presence: the writing, the launches, the brand system applied across every customer surface. You'll work as a close creative partner to the founders on everything we put out, and with the team to shape strategy end-to-end.
What You'll Do- Develop and maintain Lapel's brand voice and positioning across every external surface
- Shape how the market understands and talks about a new category of software
- Write content that builds Lapel's public presence
- Translate complex product concepts into sharp, compelling external content
- Own the marketing engine across written, video, and launch formats
- Support frequent product launches with structured narratives and polished assets
- Brief and manage freelance writers, designers, and video editors
- Operate as a close creative partner to the founders
You'll Thrive in This Role If You- Have 3+ years of experience owning brand, content or narrative at a tech company
- Are a genuinely compelling writer, not just a content producer
- Have strong strategic instincts and can connect product, market, and culture into a coherent story
- Understand how attention works online and know what founders & operators pay attention to
- Have a high bar for taste and can immediately tell what's sharp versus generic
- Have executed end-to-end across launches, content systems, and distribution
- Are comfortable writing and developing POVs on behalf of the team
- Thrive with high ownership and little infrastructure
The ProcessWe aim to hire with intention, respect your time, and offer feedback along the way.
- Initial conversation (20 minutes) We'll explore your motivations, share what we're building, and answer your questions.
- In-depth interview (45 minutes) We'll go deeper into your craft and experience. No live coding. No prep work necessary.
- Take-home project (2-4 hours) You'll complete a short, well-scoped exercise that mirrors the kind of work you'd do here.
- On-site visit (1-2 days) Join us in the office to review your take-home, grab lunch, and work on something real.
Compensation and BenefitsWe believe great people build great companies - and we invest accordingly.
- Competitive salary + meaningful early-stage equity
- Full benefits: medical, dental, vision, 401(k), and commuter benefits
- Generous time off: many company holidays and coordinated team-wide breaks throughout the year to focus and recharge
- Office perks: lunch and dinner provided daily, in-office snacks, and health & wellness benefits
- Team culture: regular off-sites, tight feedback loops, and a bias toward action
Lapel works in person in San Francisco, five days a week, at our office on Market Street. We hire people who'd be restless anywhere else.
