The role:We are seeking a Head of Sales to lead the next phase of B2B growth, scaling revenue and building a repeatable sales engine. This leader will build and run a high-performance B2B sales organization serving foodservice channels primarily.
The role owns the full sales funnel, from identifying target markets and generating qualified leads to closing business, expanding accounts, and driving repeat revenue. Success requires both hands-on selling and the ability to build a disciplined, repeatable sales engine.
We are looking for a commercial leader with strong fundamentals in B2B sales: prospecting, qualification, consultative selling, negotiation, pipeline management, forecasting, and sales team development.
What you will ownThis role will drive B2B growth across foodservice, retail, institutional, and distribution channels, building relationships with customers and partners across a range of commercial markets.
Revenue growth and sales strategy- Build and execute a sales strategy that creates a credible path to $100 million in revenue
- Prioritize channels, customer segments, and accounts based on revenue potential, profitability, sales cycle, and operational fit.
- Translate growth ambitions into annual plans, quarterly targets, territory coverage, and individual quotas.
- Own sales results, balancing new customer acquisition, account expansion, and retention
Lead generation and conversion- Take full accountability for generating sufficient qualified pipeline to meet growth targets.
- Develop senior relationships with major customers, distributors, and foodservice operators.
- Navigate complex buying processes involving procurement, culinary, operations, finance, and executive stakeholders.
- Establish rigorous qualification, discovery, proposal, negotiation, and closing practices.
- Personally lead strategic pursuits and major negotiations.
- Partner with marketing on demand generation while maintaining clear sales accountability for pipeline generation and development.
- Build repeatable prospecting programs across outbound sales, referrals, industry events, strategic partnerships, and inbound opportunities.
Sales organization and operating discipline- Design, recruit, and develop the sales organization needed at each stage of growth, including business development, account executives, account management, and sales operations.
- Set clear expectations, coach consistently, and build a culture of accountability and high performance.
- Establish compensation plans and incentives that support profitable, sustainable growth.
- Implement disciplined CRM use, pipeline reviews, forecasting, and performance management.
- Build sales playbooks that make success repeatable across people, accounts, and channels.
- Bring customer insight into product development, pricing, packaging, and service decisions.
Requierements- A demonstrated track record of scaling B2B revenue and building high-performing sales teams in a growth-stage business or business unit.
- Experience owning the full sales funnel, including lead generation-not solely managing existing accounts or closing inbound opportunities.
- Strong command of consultative selling, complex account development, negotiation, pipeline management, and forecasting.
- Evidence of recruiting, coaching, and retaining strong sales talent, with clear performance standards.
- Experience selling into foodservice, retail, institutional, distribution, or similarly complex B2B markets. Experience winning retail accounts and established relationships in relevant channels such as corporate and healthcare are a plus.
- Commercial and financial judgment, including an understanding of pricing, margins, cost to serve, and contract economics.
- The ability to operate hands-on today while building the people, processes, and systems required for substantially greater scale.
Benefits Health Insurance coverage
401k Plan
We grow, you grow: Stock Options Plan granted on Day 1
Eligible for a bi-annual performance bonus
Unlimited PTO
5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
Paid Family leave
Compassionate Leave: 3-5 days each time the need arises
AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.
A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
Wellness perks: access to fitness subsidies to build a healthy lifestyle
Personalized Spanish coach
Awesome opportunity to join a company that is looking to change how we eat and how chefs work!
CompensationAll final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
Pay Range for this position
$230,000-$280,000 USD
If you're interested in this role, please submit your application, and if we think you might be a fit, we'll get in touch with you.
Thank you for your time! 
