ManyChat

Head of Affiliate Partnerships

ManyChat$120K — $150K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience leading affiliate or partner programs in tech companies.
  • Ability to set strategic direction while executing operational tasks.
  • Proven track record of building deep relationships with affiliates and partners.
  • Strong analytical skills to use data for performance measurement and decision-making.
  • Familiarity with automation and AI technologies relevant to affiliate marketing.

Responsibilities

  • Own and manage the entire affiliate channel from strategy to execution.
  • Design scalable onboarding and activation processes for a wide range of partners.
  • Create and maintain a high-touch program for top-performing affiliates.
  • Collaborate with internal teams to integrate affiliate insights into product and growth strategies.
  • Lead and mentor the affiliate team, helping shape its structure and processes.

Benefits

  • Annual professional development reimbursement for courses and conferences.
  • Comprehensive medical, dental, and vision coverage for you and your dependents.
  • Hybrid work model with generous leave options for work-life balance.
  • In-office perks like free meals and snacks.
  • Company-funded sports activities and team-building events.
Full Job Description
We're looking for a Head of Affiliate Partnerships to own and scale one of Manychat's most important acquisition channels. Our affiliate ecosystem includes over 25,000 partners across creators, publishers, and agencies and it already drives meaningful, efficient growth. This person in this role will be responsible for taking that engine to the next level. You'll be responsible for building a program that works at scale while also developing deep, high-trust relationships with our highest-impact partners. This is a strategic and hands-on role where you'll design systems, lead experimentation, and personally engage with top affiliates who drive a significant share of acquisition and revenue. This role sits within the Growth organization and works closely with Product, Lifecycle, and Data teams. You'll start with one direct report and will help shape the future structure of the team as the program scales. Own the affiliate channel end-to-end You will be accountable for affiliate-driven acquisition and revenue, from strategy to execution. This includes goal setting, forecasting, performance tracking, and continuous optimization of the channel. Build scalable onboarding and activation for long-tail partners Design and launch automated onboarding, education, and activation journeys that help thousands of smaller partners succeed with minimal friction. This includes tooling, content, incentives, and lifecycle communication that drives early wins and sustained engagement. Develop a high-touch program for top partners Create and run a relationship-driven program for high-potential and top-performing affiliates. This includes personalized onboarding, ongoing strategy support, early access to launches, co-marketing opportunities, and regular performance reviews. You'll act as a trusted partner to creators and agencies who treat Manychat as a core growth lever. Evolve the program with technology and AI Partner closely with internal teams to adopt new tools and AI-powered workflows that improve how affiliates are onboarded, supported, and activated. You don't need to be an AI expert, but you should be curious, forward-thinking, and excited to learn how new technology can unlock scale and efficiency. Partner cross-functionally Work with Product and Growth teams to ensure affiliates are aligned with launches, positioning, and priority use cases. Bring partner insights back into the company to influence roadmap, messaging, and growth strategy. Lead and grow the team Manage and mentor the affiliate team, starting with one direct report. Over time, help define the org design, roles, and processes needed to support a global, high-impact affiliate program. You'll bring: Strong affiliate or partner program leadership You have experience owning and scaling an affiliate or partner program at a growth-stage or scaled tech company. You understand creators, publishers, and agencies and how their incentives, motivations, and businesses differ. Strategic thinking with hands-on execution skills You can design long-term strategy, but you're equally comfortable getting into the weeds. You're excited to build playbooks, test ideas, jump on partner calls, and refine systems yourself. Ability to build deep relationships You know how to build trust with top partners and turn strong relationships into sustained growth. You enjoy working closely with high-performing creators and agencies and understand how to make them feel supported, valued, and excited to grow with you. Data-driven and growth-minded You're comfortable using data to make decisions, measure performance, and prioritize where to invest time and resources. You think in terms of acquisition efficiency, leverage, and scalable impact. A Curiosity for new technology You're interested in how automation and AI can improve partner programs and are open to learning new tools and workflows as the program evolves. Strong communication and collaboration You can clearly articulate strategy, align stakeholders, and represent the affiliate channel internally with confidence and clarity. Affiliates are one of Manychat's biggest and most strategic growth channels. This role is an opportunity to shape how thousands of creators and partners grow their businesses with Manychat and how Manychat scales globally through partnerships. You'll have real ownership, executive visibility, and the chance to build a world-class affiliate program that others look to as a benchmark. We care deeply about your growth, well-being, and comfort: • Annual professional development reimbursement for conference tickets, online courses, and other relevant resources to help you grow. • Comprehensive medical, dental, and vision coverage for you and your dependents. • 🪴 Hybrid work and generous leave options to prioritize your work-life balance. • In-office perks, including free meals and snacks. • Company-funded sport activities, annual offsites and team-building events. Visa sponsorship for this role is currently not available.

About ManyChat

ManyChat is a chatbot platform that allows businesses to automate and personalize customer communication on Facebook Messenger, Instagram, and other messaging platforms. The company was founded in 2015 by Mikael Yang and Dmitry Dumik. ManyChat offers a range of features including chatbot templates, drag-and-drop bot builder, and integrations with other marketing tools. The platform is used by over 1 million businesses worldwide to improve customer engagement and increase sales. ManyChat is headquartered in San Francisco, California.
Learn more about ManyChat
Size
200 employees
Industry
Founded
2015

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