GTM Operations Analyst

The Team You'll Join

As a Go-to-Market (GTM) Operations Analyst, you'll be part of our AMER Business Development team led by Bennet Simonton, Manager, Business Development. The team consists of 5-6 Business Development Representatives covering the North American market. Together, you'll be driving Mirakl's growth by translating marketing initiatives into high-impact outbound strategies that generate pipeline and engage high-value target accounts.

This is a hybrid role in our Boston office with 1 work from home day per week.
Your Impact

• Optimize Mirakl's GTM technology stack - serving as a primary user of Clay, Outreach, HeyReach, Salesforce, and LinkedIn Sales Navigator - to build and execute sophisticated, multi-channel outbound campaigns that generate pipeline and engage high-value accounts.
• Develop persona-specific prospecting strategies and personalized outreach for key decision-makers across target industries, determining the right balance of automated and tailored engagement per segment.
• Leverage AI, automation, and data enrichment to uncover account insights, buying signals, and relevant business opportunities - building scalable workflows that sharpen account research, contact identification, and outbound prioritization.
• Partner with Marketing to orchestrate outbound campaigns around industry events, webinars, content initiatives, and broader marketing programs, translating those initiatives into BDR outreach strategy and execution.
• Collaborate with Business Development, Marketing, and RevOps to continuously evaluate and improve GTM processes, tools, and workflows - making Mirakl's commercial organization more efficient and effective.

What You'll Bring to the Role

Experience:

• 2+ years of experience in GTM operations, marketing operations, revenue operations, or a sales/BDR role transitioning into an operational function
• Proven track record of building and executing multi-channel outbound campaigns that drive measurable pipeline impact
• Bachelor's degree
• Previous experience with outbound campaign tools and CRM reporting (Outreach, Clay, HeyReach, or Salesforce experience preferred, but not required)

Skills:

• Data enrichment, list building, and account prioritization
• Outbound campaign design and execution across email and LinkedIn
• CRM reporting and pipeline tracking (Salesforce)
• Cross-functional collaboration across Sales, Marketing, and RevOps
• Analytical thinking with strong business acumen and a process improvement mindset

#LI-Hybrid

Below you will find the reasonably estimated annual On-Target Earnings (OTE) range for this role. OTE reflects total target compensation, reflective of base salary and variable compensation (e.g., commission or bonus). Your starting compensation within this range will be based on your relevant skills, experience, and education, with any future adjustments informed by role scope, performance, and internal pay equity. In addition, Mirakl offers a wide range of competitive benefits including health, dental, 401(k) match plan, commuter, and PTO. Find out more about our benefits here.

OTE Pay Range

$90,000-$114,000 USD