We are now building a stablecoin-powered money movement platform - a new global settlement capability designed to make cross-border payments faster, cheaper, and more accessible for SMBs worldwide.
This initiative runs as a lean, venture-style team inside Payoneer. We have startup speed. We have global scale.
The RoleWe are looking for a
GTM Lead who can drive our early go-to-market, get inside the heads of our customers, craft the messaging that makes them act, and drive real transaction volume. You will be the growth engine of a small, fast-moving venture team - equal parts hacker, storyteller, and commercial operator.
You've launched new products/verticals from concept to commercial traction in fintech or payments. We're building stablecoin-powered money movement, early, undefined, high-impact. Own discovery, positioning, and the first repeatable GTM motion.Key responsibilities include:
- Drive early customer adoption and payment volume, sourcing and activating SMB customers across priority corridors and segments.
- Turn interest into real transaction flow, working directly with customers to move from exploration to live usage.
- Build the first repeatable GTM motion, developing scalable acquisition and activation strategies from scratch.
- Run rapid growth experiments across messaging, pricing, onboarding flows, and outbound channels to unlock volume growth.
- Develop sharp product positioning, translating complex stablecoin infrastructure into simple, compelling value propositions for SMBs.
- Conduct deep customer discovery, identifying real pain points, workflows, and willingness to pay.
- Use customer insight and activation data to shape product direction, feeding signal directly into roadmap priorities.
- Act as the voice of the customer within the venture team and broader organization.
- Operate cross-functionally with product, partnerships, marketing, and compliance to execute GTM initiatives.
- Maintain a fast operating rhythm, shipping experiments weekly and iterating quickly based on results.
Who You Are- A self-starter who creates momentum without being asked
- Energized by zero-to-one building and find ambiguity motivating
- Commercially sharp and obsessed with outcomes over activity
- A strong communicator who can write copy that converts and present strategy to a CFO in the same day
- Biased toward action
- Comfortable challenging assumptions, including internally, when the data points elsewhere
What You Bring- 7-10+ years of experience in growth, GTM, sales, partnerships, or early-stage commercial roles
- At least one zero-to-one experience, having taken a product from concept to PMF, ideally in a startup environment
- Strong growth toolkit: outbound, lifecycle, channel experimentation, activation, and PMM fundamentals
- Proven ability to develop, test, and iterate on positioning and messaging
- Background in fintech or payments ecosystems and proven ability to sell to SMBs
- Strong instinct around pricing, packaging, and activation
- Experience working across regions or global teams.
- Nice to have:
- Exposure to stablecoin infrastructure propositions
- Experience in cross-border or SMB financial workflows
- Background in startup or internal incubations
Why Join Us- Shape a new global capability at an early stage
- Direct ownership of traction and PMF
- High visibility and influence on product and commercial strategy
- Startup speed with Payoneer's global footprint
- Opportunity to build something that could scale across 190+ markets
In accordance with New York City Law, below is the annual base salary range for this position. Actual annual base salary is based on, but not limited to: experience, education, professional licenses, location and business needs. The position is eligible for health insurance, disability insurance, life insurance, 401k plan, paid-time off, and sick (and where applicable safe) leave. This position is also eligible for a discretionary year-end bonus.
The annual base salary range for this position is
$150,000-$210,000 USD
