GTM Lead

Embedding VC

$150K — $180K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of sales-focused experience, particularly in enterprise markets.
  • Demonstrated success in building a go-to-market strategy from the ground up.
  • Strong understanding of enterprise sales cycles and dynamics.
  • Ability to engage and sell to high-level executives (C-suite level).
  • Proven track record of closing deals and driving revenue growth.
  • Comfortable navigating and adapting to product evolution.

Responsibilities

  • Create a comprehensive GTM playbook including sales process and pricing.
  • Manage the entire enterprise sales cycle from prospecting to closing.
  • Target two specific customer segments: high-support enterprises and AI firms.
  • Engage in early enterprise conversations to validate product direction.
  • Collaborate with founders to shape the market strategy.

Benefits

  • Direct partnership with founders, allowing for significant influence on strategy.
  • Opportunity to work in a dynamic and evolving product space.
  • Chance to define and own the GTM process from inception.
  • Ability to directly impact sales performance and company growth.
Full Job Description
About the Role

We're looking for a GTM Lead to build our go-to-market motion from scratch - the first dedicated GTM hire for our new product. This is a sales-focused, build-the-playbook role: you'll own the sales strategy, run early enterprise conversations, and figure out what works before we scale it. You'll partner directly with the founders and help validate the go-to-market as the product itself is still evolving.

What You'll Do

- Build the GTM playbook from zero - positioning, target accounts, outbound motion, sales process, pricing inputs.

- Own enterprise sales end-to-end: prospecting, discovery, pilots, and closing.

- Sell into two segments: enterprises with heavy customer-support needs (e.g. hospitality, airlines) and AI-agent companies (Series C/D). Reach and win buyers at the Chief AI Officer, COO, and CTO level.

- Bring the market read back into product - your early conversations will help shape and validate direction.

What We're Looking For

- Sales-focused GTM operator with enterprise sales experience and a real closing track record.

- Proven ability to build a GTM motion from scratch (early-stage / 01, not just run an existing playbook).

- Strong market sense - you can find the wedge, read a segment, and prioritize where to spend.

- Comfortable selling a still-evolving product on its future vision, not just today's features.

- High ownership, entrepreneurial, thrives in ambiguity.

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