Description

The Role. At Xe, we're moving from hero-led selling to a repeatable, scalable go-to-market model. As our GTM Engineer, you will play a critical role in making that shift a reality. You will be responsible for designing, building, and operating our GTM engine-turning commercial objectives into clean data, targeted account strategies, automated workflows, and actionable insights that materially improve SDR and BDM performance. This is a hands-on execution role where you'll combine commercial thinking with technical execution, using HubSpot as your primary platform.

What You'll Do

HubSpot Ownership & Sales Motion Enablement

• You will serve as the HubSpot expert for our Corporate Sales teams, supporting both SDRs and BDMs.
• You will build and maintain sales motions, pipelines, properties, workflows, and reporting.
• You will ensure HubSpot supports the way our sales organization should operate-not how workarounds develop over time.
• You will drive consistency across sales activity, opportunity management, and data quality.
• You will help move our teams from "doing something in HubSpot" to "doing everything in HubSpot."

Data-Led Targeting & Pipeline Generation

• You will own our list strategy, including ICP definition, vertical prioritization, segmentation, and account targeting.
• You will build and maintain account and contact scoring models.
• You will create clean, actionable target account lists for SDRs and BDMs.
• You will identify trigger events, market corridors, and buying signals that improve outreach timing and conversion.
• You will continuously refine our targeting strategy based on performance and results.

Automation & Tooling

• You will automate prospecting, enrichment, lead routing, task creation, and follow-up activities.
• You will reduce manual administrative work through HubSpot workflows and connected technologies.
• You will enable scale without adding unnecessary complexity or headcount.
• You will ensure our tools improve productivity rather than create friction.

Performance Visibility & Continuous Improvement

• You will turn insights into action quickly.
• You will build dashboards that provide clear visibility into funnel health and execution quality.
• You will partner with Sales Leadership to support performance management and operating cadence.
• You will establish feedback loops that help us understand:
• Which segments convert best.
• Where opportunities are being lost.
• Which messaging and sales motions drive the strongest results.

SDR & BDM Enablement

• You will translate systems into practical tools that help our sales teams execute effectively.
• You will provide clear guidance on who to target, how to engage prospects, and why.
• You will support onboarding and ramp-up through structured GTM frameworks.
• You will serve as a trusted day-to-day partner to SDR and BDM leadership.

What You'll Bring

The Essentials

• You have deep, hands-on expertise with HubSpot Sales Hub and certification is highly preferred.
• You have successfully built GTM or Revenue Operations systems that drive measurable revenue outcomes.
• You possess strong commercial intuition and understand how sales organizations operate-not just the technology behind them.
• You can move seamlessly between strategy and execution while maintaining momentum.
• You take ownership of problems from beginning to end rather than simply managing projects.

Strong Plus

• You have experience supporting SDR and BDM organizations at scale.
• You have a background in outbound sales motion design, data enrichment, or sales automation.
• You have experience optimizing CRM environments following migration rather than only leading implementations.

How You Work. You're someone who

• Prefers clarity over complexity.
• Takes ownership of outcomes, not just outputs.
• Enjoys building, testing, improving, and iterating.
• Influences sales organizations by creating better systems-not more bureaucracy.

Why This Role Matters. Here's how you'll help Xe

• Scale Corporate Sales sustainably.
• Improve forecasting accuracy and execution discipline.
• Transform HubSpot from a CRM into a true growth engine.
• Build a sales model that succeeds through repeatable processes-not individual heroes.

Perks & Benefits US

• Health, dental, vision and life insurance.
• 3 weeks paid vacation + personal days + sick time + holidays.
• 401(k) retirement plan with company match.
• Employee Stock Purchase Plan.
• Hybrid work schedule.
• Tuition assistance programs.
• Plumm Mental Health and Wellbeing.
• Volunteering day for a charity of your choice.
• Global Language Program offering language learning opportunities.
• Global career opportunities in an inclusive, mission-driven culture.

Why Join Us? You'll be part of a fast-moving team where your contributions directly impact growth. We invest in our people with tools, mentorship, and opportunities to level up fast-whether that's moving into closing roles or leadership paths. You'll also play a key role in shaping how we go to market in the competitive payments space, using real insights and industry benchmarks to stay ahead of the curve.

Xe offers a competitive salary and benefits package. Actual compensation is based upon factors such as the candidate's skills, qualifications, and experience. In addition, Xe offers a wide range of best-in-class, comprehensive and inclusive employee benefits for this role, including healthcare, dental and vision benefits, retirement plan, paid vacation/sick leave and more.