GTM Engineer

Avoca

$160K — $210K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in GTM engineering, growth ops, or technical GTM in a B2B setting.
  • Proven history of managing large outbound email programs that attracted qualified leads.
  • Expertise in outbound infrastructure like domain management, deliverability, and sender reputation.
  • Experience creating AI workflows for segmentation and campaign execution.
  • Ability to build workflows using tools such as Clay, n8n, or Zapier.
  • Proficient with APIs, data integrations, and programming languages such as SQL, Python, or JavaScript.
  • Skill in maintaining large datasets using various data enrichment providers.

Responsibilities

  • Build and optimize the autonomous outbound email engine for qualified leads.
  • Develop AI-driven workflows for prospect research and account prioritization.
  • Map and enrich the total addressable market for targeted outreach.
  • Identify and react to buying signals to optimize outreach timing.
  • Create internal tools and integrations connecting various data sources and sales platforms.
  • Collaborate with SDRs and Sales to enhance lead conversion rates.
  • Evaluate and manage the GTM technology stack for optimal performance.

Benefits

  • Comprehensive medical, dental, and vision insurance.
  • Company-sponsored 401(k) through Vestwell.
  • Flexible PTO and U.S. federal holidays.
  • Company-wide off-sites to foster team collaboration.
  • Daily in-office lunch provided.
  • Dinner expenses covered for late work.
  • Commuter benefits and late-night rideshare services.
  • Adjustable workspace accommodations and standing desks available.
  • All necessary tools and software supplied.
Full Job Description
About the Role

We're hiring a GTM Engineer to build the data, systems, and growth infrastructure behind Avoca's next stage of growth.

Our ambition is to build a world-class GTM engine. We're looking for someone excited to build AI-powered systems that give a small team enormous leverage and have an outsized impact on revenue.

You'll build the engine behind our outbound motion: mapping and enriching our target market, finding the signals that indicate which accounts are most likely to buy, and turning those signals into relevant outreach and timely action for our Sales team. You'll also build and scale our autonomous outbound email program from the ground up, using AI-powered workflows to run personalized campaigns to thousands of accounts, while maintaining strong sending infrastructure and deliverability.

Beyond outbound, you'll build the data pipelines, integrations, automations, and internal tools that make our Growth and Sales teams more effective. This is a builder-operator role: you'll put the systems you create into practice, learn from their performance, and keep improving them. We're looking for someone with the technical ability to build complex systems and the commercial judgment to focus that work on qualified pipeline and revenue.

You'll report directly to the Head of Growth and work closely with Sales and RevOps to turn better data, signals and workflows into pipeline.

What You'll Do
  • Build, run, and scale our autonomous outbound email engine end-to-end: from campaign strategy and execution to sending infrastructure, deliverability, measurement, and optimization - turning it into a major source of qualified pipeline
  • Build and ship AI agents and GTM workflows for prospect research, account prioritization, personalization, content development and other repeatable work; continuously identify new opportunities to automate and expect to launch new agents regularly
  • Map and enrich Avoca's total addressable market, building the reliable account and contact data that powers our campaigns and outbound SDR motion
  • Identify, test, and activate buying signals that surface the right accounts at the right time and trigger relevant outreach or rep action
  • Build the integrations, automations, and internal tools that connect our data sources, CRM, enrichment providers, outbound platforms, and Sales workflows
  • Partner closely with SDRs, Sales, and RevOps to improve targeting, lead routing, rep productivity, and the conversion of signals into pipeline
  • Evaluate our GTM technology stack and decide what to buy, build or automate


What You'll Bring
  • 3+ years of experience in GTM engineering, growth ops, outbound, or another technical GTM role in a B2B environment
  • A track record of building and operating large-scale outbound email programs that generated qualified pipeline
  • Deep knowledge of outbound infrastructure and deliverability, including domain and inbox provisioning, authentication, warm-up, rotation, bounce management, and sender reputation
  • Demonstrated expertise building AI-powered workflows for research, segmentation, personalization or campaign execution
  • Hands-on experience building sophisticated workflows in tools such as Clay, Claude Code, n8n, Make, Zapier, Smartlead, or similar platforms
  • Strong technical foundations and comfort working with APIs, webhooks, data integrations, and conditional logic; working knowledge of SQL, Python, or JavaScript
  • Experience building, enriching, and maintaining large account and contact datasets using multiple data providers and enrichment waterfalls
  • Strong commercial judgment and the ability to turn customer, market, and behavioral data into repeatable growth systems that create pipeline


Who You Are
  • You're a builder who wants to own both the system and the business outcome
  • You combine technical depth with commercial instinct and can move comfortably between building AI-powered workflows, campaign strategy, and pipeline review
  • You're deeply curious and enjoy uncovering unconventional data, signals, and workflows that create alpha
  • You move quickly, test pragmatically, and make good decisions without waiting for perfect data or an established playbook
  • You're rigorous about the details
  • You build for the people using your systems and work closely with Growth, Sales, and RevOps to understand what they actually need
  • You're high-agency, resourceful, and excited to work in person in NYC with an ambitious team that moves quickly and holds a high bar


Bonus Points
  • Experience building signal-based outbound for a mid-market sales motion
  • Experience supporting or working closely with a scaled SDR organization
  • Experience in vertical SaaS, home services, or another market with a large, identifiable universe of target businesses
  • Experience building agentic workflows, AI-powered internal tools, or autonomous GTM systems from scratch


Benefits
  • Comprehensive medical, dental, and vision insurance
  • Company-sponsored 401(k) through Vestwell
  • Flexible PTO plus U.S. federal holidays
  • Company-wide off-sites
  • Daily in-office lunch through Parkday
  • Dinner covered when working late
  • Commuter benefits and late-night rideshare
  • Standing desks and workspace accommodations available on request
  • All core tools and software provided


Compensation: The expected on target earnings for this role is $160,000-$210,000 with final compensation based on experience, skills, and qualifications determined during the interview process. Avoca's total compensation package includes base salary, bonus, equity, and a comprehensive suite of benefits and perks. Our Recruiting team will share the full details as you progress through our hiring process.

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