GTM Associate Manager

YOU ARE

A strategic and results-driven Marketing Associate Manager with deep expertise in B2B demand generation and Account-Based Marketing (ABM). As a member of the S&O team supporting GTM, you conceptualize and strategize integrated marketing programs while managing team members to guide them through end-to-end project executions. You combine analytical rigor with creative vision — translating business objectives into compelling campaigns that resonate with target audiences, build pipeline, and drive revenue. You thrive in fast-paced environments, navigating ambiguity with confidence and delivering high-quality work with speed and precision while collaborating cross-functionally across sales, strategy, and creative teams.

THE WORK

• Execute marketing activities and programs aligned to overall marketing strategy, supporting both GTM and S&O objectives with a focus on B2B demand generation and Account-Based Marketing (ABM).

• Shape the LearnVantage Americas brand narrative and strategic POV, synthesizing market intelligence and client insight into messaging, content, and campaigns that resonate with target audiences across high-ROI channels.

• Translate the brand narrative into demand generation programs that drive measurable engagement and pipeline.

• Strategize and conceptualize integrated multi-channel campaigns across paid, owned, and earned channels; manage team members through end-to-end project executions, from brief through delivery.

• Assess and monitor program performance against objectives, metrics, and budgets; analyze results and translate insights into actionable optimization recommendations.

• Report and communicate program performances to executive leadership, with an emphasis on ROI.
  

HERE'S WHAT YOU NEED

• 4 plus years in B2B marketing, demand generation, and Account-Based Marketing (ABM), with a track record of executing programs that generate pipeline and drive revenue.

• 4 plus years in campaign management, communications development, and marketing creative development, with proficiency in marketing automation and CRM tools.

• Bachelor’s degree in Marketing, Communications, Business, or related field

BONUS POINTS IF

• You have deep expertise across the full marketing skills spectrum, including: Campaign Management, Strategic Business Development Planning, Communications Development and Delivery, Social Media Optimization (SMO), Marketing Process & Operations, and Marketing Creative Development.

• You bring advanced capabilities in Multi-Channel Customer Interaction Management, Product and Market Strategy, Market Mix Modeling, Global Brand Positioning, and Channel Analytics — enabling you to shape and measure impact across the full marketing mix.

• You have a proven track record of partnering with sales, S&O, and leadership teams to build GTM programs that directly support pipeline generation, client engagement, and revenue expansion at scale.

Accenture LearnVantage — helping clients build the capability engine needed to thrive in an AI economy.

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.
We anticipate this job posting will be posted until 11/18/2026.

Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here:

Role Location Annual Salary Range
California $73,800 to $220,400
Colorado $73,800 to $190,400
Connecticut $73,800 to $190,400
District of Columbia $78,500 to $202,700
Illinois $68,300 to $190,400
Maine $62,800 to $162,200
Maryland $73,800 to $190,400
Massachusetts $73,800 to $202,700
Minnesota $73,800 to $190,400
New York $68,300 to $220,400
New Jersey $78,500 to $220,400
Ohio 68,300 to $176,300
Virginia $68,300 to $202,700
Washington $80,200 to $202,700