5+ years in B2B marketing, preferably with SaaS or platform products
Experience in traditional, relationship-driven industries like construction or wholesale
Proven track record of owning sourced-pipeline targets and analyzing performance
Hands-on experience with HubSpot, Google Ads, LinkedIn Ads, and GA4
Familiarity with A/B testing and campaign optimization
Ability to collaborate effectively with Sales and cross-functional teams
Daily use of AI tools for marketing processes
Responsibilities
Develop and execute the quarterly acquisition plan aligned with sales targets
Segment audiences and manage acquisition campaigns
Implement ABM programs for named accounts in collaboration with Sales
Design outbound marketing strategies for targeted accounts
Oversee trade shows and field events from planning to execution
Manage prospect email and nurture programs, optimizing for performance
Analyze website conversion metrics and SEO for continuous improvement
Benefits
Competitive compensation with growth and equity opportunities
Comprehensive benefits plan
Quarterly virtual team events
Casual dress code with company swag
Experience in a fast-growing start-up environment
Opportunity to significantly impact the construction industry
Strong company culture focused on collaboration and innovation
Full Job Description
Growth Marketing Manager
Reports to the Senior Director of Growth • Full-time, permanent • Remote
The role
Toolbx is hiring a Growth Marketing Manager, reporting to our Senior Director of Growth. You will find the independent building suppliers most likely to become customers and turn them into pipelines with Sales. You will own the acquisition plan and channel decisions, manage the approved demand budget and deliver a quarterly sourced-pipeline target. Your primary channels are in-person events and named-account outreach, supported by paid media, search and the website. You will work with Product Marketing & Brand on positioning, content and the marketing plan. We're looking for someone analytical and fast-moving who wants to help independent suppliers use technology to grow and compete.
What you will own
Build the quarterly acquisition plan within the integrated marketing plan, and agree sourced-pipeline targets with Sales
Segment audiences, then set up, launch and manage acquisition campaigns
Run ABM programs to named accounts, agreeing account selection, offers and follow-up with Sales
Design outbound plays with Sales for named accounts, including targeting, offers and sequence content. Sales and SDRs run the outreach.
Run the trade show, conference and field event calendar, from selection and budget to outreach, lead capture and follow-up
Support buying-group and association partnerships with partner events and member outreach
Set up, promote and follow up on prospect webinars
Own prospect email and nurture programs, from build and send to optimization, using content from Product Marketing
Run paid media, search and social in support of events and ABM, and test referrals
Own website conversion performance and SEO, including campaign landing pages, forms, analytics and conversion tests
Build and maintain ICP target lists, scoring and campaign workflows in HubSpot, with agreed Sales handoff rules
Write and test ad, email and landing-page copy, and roll out what wins
Support launches, content and customer programs with targeting, distribution and lead capture
Work within Product Marketing's positioning and messaging. Product Marketing owns page content, product content and webinar content; this role owns targeting, distribution and conversion.
Allocate the demand budget across channels based on results and sales feedback
Track campaign sources and results so channels can be compared
Review pipeline weekly with Sales and report monthly on spend, pipeline and conversion
Use and improve the team's AI workflows for research, campaign production and reporting
Manage agencies and freelancers
Lead, coach and support the Marketing Coordinator
Your first 90 days
Audit current acquisition campaigns and channel performance, and present what to keep, cut, test and grow
Take over the acquisition campaigns and events in progress, including their committed budget
Agree the sourced-pipeline definition, quarterly target and reporting baseline with Sales
Launch an ABM pilot with Sales on a set of named accounts
Set up the weekly pipeline review and monthly channel report
How success will be measured
Sourced qualified pipeline ($) against quarterly target
Cost per qualified opportunity and CAC payback
Conversion from sourced opportunity to closed-won customer
MQL to SQL to opportunity conversion rates
Pipeline and ROI per event
You are a strong candidate if you
Have 5+ years in B2B marketing, ideally with a SaaS or platform product
Have marketed to a traditional, relationship-driven industry; construction, distribution, wholesale or similar is an asset
Have owned a sourced-pipeline target and can walk us through the numbers, including what missed and what you changed
Have run trade shows, field events and ABM, and know how to allocate budget across channels
Have marketed into a defined market of named accounts rather than high-volume lead gen
Are hands-on with HubSpot, Google and LinkedIn Ads, and GA4. Experience with ABM tools is a plus.
Have designed A/B tests, written the copy for them, and can explain what changed as a result
Are comfortable working directly with Sales and treat pipeline, not impressions, as the scoreboard
Have coached team members and coordinated agencies or freelancers
Use AI tools daily, with a clear process for checking their output
Spot upcoming challenges early and act on them
Make hard, fast decisions in a data-driven environment
Collaborate well with cross-functional teams
Why join us?
Competitive compensation with opportunity for growth and equity eligibility
Comprehensive benefits plan
Quarterly virtual team events
No formal dress code, and we'll give you Toolbx swag to rock
Experience with a fast-growing start-up
A chance to make a huge impact in the trillion-dollar construction industry
Outstanding company culture
Compensation, travel and terms
Salary range
Competitive
Travel
Occasional travel to industry events
Terms of employment
Full-time, permanent
Location of work
Remote
