Job Summary
As a Growth Marketing Manager, you will become the performance and measurement layer across our Marketing organization, turning our digital channels into measurable pipeline and revenue drivers. This position takes full ownership of paid search, paid social, CTV, retargeting, and other performance channels currently supported by our agency partner, bringing that expertise fully in-house. A key member of the Marketing team, you will connect campaign activity to CRM, leads, opportunities, and revenue, continuously test and optimize the customer journey, and partner with Content, Brand, and Digital to establish KPIs for major marketing initiatives. This role also provides execution guidance and mentorship to our Digital Marketing Specialist through a dotted-line relationship. Works independently on special projects according to agreed timelines and special requests. Could have direct reports.
Responsibilities
Performance Marketing & Paid Media
• Own paid search, paid social, CTV, retargeting, and other performance channels currently supported by our agency partner, bringing strategy, execution, and optimization fully in-house.
• Own CarolinaHandling.com and the broader digital experience, including site performance, landing pages, and conversion paths, so every digital touchpoint supports customer acquisition and revenue growth.
• Develop and manage paid media budgets, targeting, and campaign execution to drive measurable customer acquisition and revenue growth.
• Develop and run testing strategies across audiences, messaging, offers, channels, and landing pages.
• Partner with the Digital Marketing Specialist to maximize paid campaign effectiveness through optimized digital experiences and conversion paths.
Growth, Conversion & Revenue
• Turn our digital channels into measurable pipeline and revenue drivers.
• Identify opportunities to improve conversion throughout the customer journey, from first touch to closed opportunity.
• Connect campaign activity to CRM, leads, opportunities, and revenue in partnership with Sales.
• Identify new opportunities for customer acquisition and revenue growth.
Measurement, Attribution & Reporting
• Improve marketing attribution and funnel reporting across paid and organic channels.
• Partner with Content, Brand, and Digital to establish KPIs and measurement strategies for content, campaigns, digital experiences, and broader marketing investments.
• Evaluate marketing investments based on measurable business impact, and translate performance data into actionable recommendations and executive-level insights.
• Define the outcome each marketing activity is trying to influence and measure whether the work is accomplishing it, recognizing that not every activity carries a direct revenue number.
Team Support & Cross-Functional Partnership
• Provide execution guidance, mentorship, and professional development to the Digital Marketing Specialist through a dotted-line relationship for digital execution and growth.
• Partner across Content, Brand, Creative, and Digital to ensure performance marketing efforts are integrated with broader brand and content strategy.
• Manage the transition of agency-managed capabilities in-house and oversee any remaining vendor or technology relationships.
• Champion a culture of experimentation, continuous learning, and data-driven decision-making across the marketing organization.
Requirements
• 5-7 years' experience in performance or digital marketing, including hands-on management of paid search, paid social, and other paid channels, with a track record of driving measurable growth; candidates from small to medium-sized organizations with broad, cross-functional responsibilities are strongly preferred.
• Experience owning or managing a company website, including content management systems, landing page development, and user experience optimization, preferred.
• Bachelor's degree in marketing, business, communications or similar required.
• Proven experience managing paid media platforms (e.g., Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, CTV/programmatic, and retargeting platforms) required.
• Strong understanding of marketing attribution, funnel analytics, and conversion rate optimization.
• Must be proficient in HubSpot (preferred) or comparable CRM/marketing automation platforms, Google Analytics, and other performance marketing and reporting tools.
• Experience partnering with Sales to connect marketing activity to pipeline and revenue.
• Experience managing or mentoring team members and/or agency and vendor partners preferred.
• Strong analytical and testing mindset, with the ability to translate performance data into actionable recommendations.
• Team-oriented, customer-centered drive with a passion to learn in a fast-paced, goal/deadline-driven atmosphere.
• Competent in communicating and building relationships throughout the organization, with strong verbal and written communication skills.
• Must be proficient in Microsoft Office products including Word, Excel, PowerPoint and Outlook.
Our Ideal Candidate Is...
• A performance-minded marketer who thinks in terms of pipeline and revenue, not just impressions and clicks.
• Hands-on and comfortable running paid campaigns directly, not just directing an agency - this role is bringing that work in-house.
• Fluent in data: quick to spot what a dashboard is really saying and to turn it into a clear recommendation for the business.
• A natural tester, always running the next experiment on audiences, messaging, or landing pages rather than settling for "good enough."
• A generous mentor who takes real ownership of developing the Digital Marketing Specialist, not just delegating tasks to her.
• A strong cross-functional partner who can align Sales, Content, Brand, and Creative around shared KPIs without needing formal authority over those teams.
• Comfortable owning ambiguity - this role is being built in real time as capabilities move in-house, and the ideal candidate will help shape the playbook rather than wait for one.
Benefits of Joining the Team
Benefits Built For YOU! At Carolina Handling, taking care of Associates is our utmost priority. We are pleased to offer a comprehensive benefit program to protect your health, your family, and your way of life.
Health Benefits:
Medical, Dental and Vision Insurance, Prescription Drug Plan.
Financial and Tax-Saving Benefits:
Company-paid Disability, Life and AD&D Insurance; 401(k) plan with company match and profit sharing; Flexible Spending Accounts, Health Savings Account, and Dependent Care Account.
Additional Benefits:
Critical Illness, Legal Services, Identity Theft Protection, and Pet Insurance.
Company Benefits:
Paid Time Off, Employee Assistance Program, Tuition Reimbursement, Milestone & Anniversary Gifts, Philanthropy/ Corporate Contributions, Associate Giving Fund, and Discount Programs.
Comprehensive Perks Package Including:
• Technology and Home Office Setup: This includes a laptop, dual monitors, a docking station, and a wireless keyboard and mouse.
• Flexible Work Arrangements
• Professional Development Opportunities: This includes training programs and tuition reimbursement for further education or certifications.
• Career Growth and Advancement: With opportunities for internal mobility, mentorship programs, and leadership development initiatives, you can take your career to the next level with us.
• Company-sponsored social events and team-building activities.
• Employee recognition program
Physical Requirements & Working Conditions
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job unless it causes undue hardship.
This position is classified as sedentary work, which requires the ability to remain stationary for extended periods while occasionally moving within the office to complete tasks. Physical demands include the ability to frequently lift and/or move objects weighing up to 10 pounds and occasionally up to 25 pounds. Manual dexterity is necessary for computer operation, writing, and handling materials. Clear articulation and voice control are essential for effective communication with both internal and external customers via telephone. Specific vision abilities essential for this role include close vision, peripheral vision, and the ability to adjust focus.
While the role involves regular interaction with internal and external customers in a dynamic office environment, occasional exposure to shop environments and associated hazards may occur. The individual must effectively manage tight deadlines, shifting priorities, and a high volume of information flow while maintaining professionalism. Additionally, handling sensitive and confidential information is part of the job. Standard office equipment such as laptops and smartphones are regularly utilized, and noise levels typically range from low to moderate.
Travel Requirements: Up to 5%, but incredibly limited
This job description is intended to outline the general nature and level of work being performed by individuals assigned to this position. It is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. Management reserves the right to modify, add, or remove duties as necessary to meet business needs. This job description does not create a contract of employment between the company and the employee.
